Social Media Manager

SimplyHRM Social Media Manager

Social Media Manager

Job Summary

• The Social Media Manager will plan and manage Tajami’s social media presence, create relevant content and build an engaged community of online sellers.
• The role will translate product information and merchant needs into clear communication that strengthens brand awareness, generates qualified enquiries and supports merchant acquisition.
• The successful candidate must combine creative execution with sound judgement, consistent community management and measurable reporting.

Key Responsibilities

Social Media Strategy and Planning:

• Develop and implement a social media plan aligned with Tajami’s brand, target merchant categories and business priorities.
• Manage agreed brand channels, with emphasis on platforms relevant to Nigerian online sellers, including Instagram, TikTok and Facebook.
• Prepare a monthly content calendar covering merchant education, product demonstrations, business tips, campaigns and approved merchant stories.
• Research audience needs, competitor activity and relevant trends, and recommend content ideas suited to Tajami’s product and audience.

Content Creation and Publishing:

• Write clear captions and scripts, create branded graphics and produce or edit short videos, reels, stories and other platform-appropriate content.
• Explain Tajami’s approved capabilities through practical examples addressing merchant challenges such as missed enquiries, order follow-up and customer communication.
• Schedule and publish approved content consistently, maintaining accurate information, a recognisable brand voice and quality control across channels.
• Coordinate with product and sales colleagues to obtain accurate updates, demonstration materials and campaign information before publication.
• Use clear calls to action that guide interested merchants to approved enquiry, demonstration or sign-up channels.

Community Management and Lead Coordination:

• Monitor comments, mentions and direct messages during agreed working hours, and respond professionally within agreed response timelines.
• Build constructive conversations with merchants, answer routine questions using approved information and escalate complaints or sensitive issues promptly.
• Capture and refer qualified enquiries to the sales team through approved processes, with sufficient context for timely follow-up.
• Identify suitable creators, merchant communities and partnership opportunities; obtain approval before making commitments or incurring costs.
• Obtain permission before publishing merchant testimonials, case studies, images or business results, and use only verified claims.

Campaigns and Performance Reporting:

• Plan and execute approved campaigns supporting product education, merchant acquisition and community growth, coordinating timelines and materials with relevant colleagues.

• Support paid social campaigns where assigned, working within approved budgets and reporting results without committing unapproved expenditure.

• Track reach, engagement, audience growth, video performance, website traffic and qualified enquiries, using platform analytics and agreed tracking methods.

• Submit weekly reports with results, audience insights, campaign progress, issues and recommended actions, and prepare a monthly performance summary.

• Attend a weekly virtual review meeting for feedback, business updates and agreement on priorities. Use results to improve content and campaign decisions.

• Performance Expectations

• Performance will be assessed through content quality and calendar delivery, relevant audience growth, engagement, community response times, qualified enquiries and reporting accuracy.

• Targets will be agreed during onboarding using existing account performance, available resources and business priorities.

• The role requires availability during agreed working hours, daily channel monitoring and weekly reporting.

• Qualifications and Requirements

• Minimum of 3 years of hands-on social media management experience, preferably within e-commerce, social commerce or a business serving online merchants.

• A portfolio showing social accounts managed, original content and measurable outcomes, with a clear explanation of your contribution.

• Strong copywriting, content planning, graphic design and short-form video editing skills, using tools such as Canva, CapCut or equivalent applications.

• Practical knowledge of Instagram, TikTok and Facebook publishing, community management and analytics, with the ability to adapt content for each audience.

• Ability to interpret performance data, explain results and connect social media activity to relevant business outcomes.

• Good organisation, attention to detail and the ability to manage deadlines and collaborate independently in a remote team.

• Ability to work reliably online using a computer, smartphone and stable internet connection. Familiarity with paid social campaigns is an advantage.

Professional Standards:

• Use Tajami’s approved sales intelligence messaging and communicate product capabilities accurately.
• Protect account access and confidential information, respect copyright and merchant permissions, and escalate sensitive matters before responding.
• Obtain approval for pricing statements, paid partnerships and advertising spend.

Salary

N100,000 - N120,000 per month.

Application Closing Date

31st October, 2026