Social Media Manager

Job Posting Source: Salve Consulting Limited is an HR consulting firm on a mission to transform how organizations manage, develop, and retain their people. Through expert people management advisory and tailored, end-to-end HR solutions, we turn people strategy into real, measurable results. Read more about this company

Social Media Manager

Job Type Full Time , Hybrid

Qualification BA/BSc/HND

Experience 2 - 3 years

Location Lagos

Job Field Marketing and Communication

Salary Range ₦150,000 - ₦200,000/month

Role Overview: We are seeking a creative, strategic, and performance-driven Social Media Manager to strengthen our digital presence and support business growth through effective online engagement. The ideal candidate will be responsible for managing the company’s social media platforms, developing high-quality multimedia content, executing paid campaigns, and implementing digital strategies that drive brand awareness, and audience engagement. This role requires a strong understanding of content marketing, digital advertising, analytics, and customer engagement across multiple digital channels.

KEY RESPONSIBILITIES

• Social Media Management

• Manage and oversee all company social media platforms including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and other relevant channels. Develop, maintain, and execute a structured content calendar aligned with business objectives and marketing campaigns. Ensure consistent posting schedules to improve brand visibility, audience engagement, and community growth. Monitor social media interactions and respond to comments, direct messages, inquiries, and online reviews professionally and promptly. Stay updated on social media trends, platform updates, and emerging digital opportunities.

• Content Strategy & Creation

• Develop and execute engaging digital content strategies tailored to target audiences across various platforms. Create compelling multimedia content including graphics, short-form videos, captions, and promotional materials. Produce and edit high-quality video content for marketing campaigns, brand storytelling, and audience engagement. Collaborate with internal teams to ensure content aligns with brand identity, marketing objectives, and campaign goals. Curate relevant industry-related content to maintain audience engagement and thought leadership positioning.

• Digital Marketing & Campaign Management

• Develop and execute digital marketing campaigns that support brand awareness, audience engagement, and online visibility. Manage and optimize paid advertising campaigns across Meta, Google, TikTok, and other digital platforms. Support the planning and execution of promotional campaigns, product/service awareness initiatives, and online activations. Monitor campaign performance metrics including reach, engagement, impressions, click-through rates, and audience growth.

• Analytics & Performance Optimization

• Track, analyze