Social Media Manager (Pharma/Healthcare)

Our Purpose

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

Explore our mission

Our Values

To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Learn our four core values

Benefits

• Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

• Read about our benefits

• Pfizer, We are one

• 核心职责

Key Responsibilities

• 1. Social Media Strategy & Execution

• Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums).

• Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content.

• Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes.

• Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content).

• 2. Compliance & Business Acumen

• Strictly follow pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards. Strictly adhere to company regulations to ensure zero compliance incidents.

• Translate complex medical information into accessible, patient-friendly content without compromising accuracy.

• Monitor industry trends and competitor activities to identify opportunities and risks.

• 3. Performance & Accountability

• Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies.

• Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals.

• Manage crises or misinformation swiftly.

• 4. Innovation & Adaptability

• Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement.

• Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.

• 任职要求

Qualifications

• Experience: 3+ years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries.

• Proven track record in KOL/KOC management and content creation for medical/health topics.

• Familiarity with prescription drug business models (e.g., EC, internet HP, etc.).

Skills

• Deep understanding of social media ecosystems (China + global platforms).

• Strong business sense; ability to balance educational goals with commercial objectives.

• Fluent in analytics tools and compliance workflows.

• Mindset

• Accountable, detail-oriented, and ethical with a commitment to compliance.

• Agile and proactive in a fast-paced, ambiguous environment.

• 为什么加入我们？

• Why Join Us?

• 通过推动数字医疗普及，改善患者生活。

• 站在医药与数字创新的交叉领域。

• 具有竞争力的职业发展机会及协作文化。

• Impact lives by advancing digital healthcare literacy.

• Work at the intersection of cutting-edge pharma and digital innovation.

• Competitive professional growth and a collaborative culture.

• Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

• To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

• Marketing and Market Research

• Breakthroughs that change patients’ lives

• Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.

Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:

• “Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.

• “Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.

• “Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.

• Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

• Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.

• Our Values

• To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

• The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.

• Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.

• Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.

• Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.

• Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.

• Benefits at Pfizer

• Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.

• Our Competitive

Benefits

Programs help our colleagues by:

• Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.

• Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.

• Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.

• And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.

• For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)