About this role
Social Media Manager Job at Petals Lagos
Petals Lagos is a premium Nigerian athleisure and activewear brand founded in 2021. Curated for modern, sophisticated women, the brand specializes in high-performance clothing that effortlessly transitions from intense fitness workouts (like Pilates, yoga, and running) to casual street styling and everyday "off-duty" comfor
We are recruiting to fill the position below:
Job Position: Social Media Manager
Job Location: Lagos
Job type: Full-time
Job Summary
- We're looking for an experienced Social Media Manager who understands brand communication, content strategy and digital storytelling.
- Someone who can strategically manage and grow our digital presence while maintaining a consistent and recognisable brand identity.
What We Are Looking For
- Strong understanding of brand positioning, tone of voice and visual consistency.
- Proven experience managing social media accounts for fashion, lifestyle or consumer brands.
- Excellent copywriting skills with the ability to adapt communication to a brand's identity.
- Ability to develop and execute strategic content calendars across Instagram and TikTok
- Strong understanding of audience engagement, community management and platform-specific best practices.
- Ability to interpret performance insights and make informed recommendations to improve content and engagement.
- Excellent organisational skills, attention to detail, initiative and accountability.
The Ideal candidate:
- You understand the difference between maintaining a social media page and building a brand's digital > presence.
- You can think strategically, communicate thoughtfully and ensure every piece of content reflects the brand's identity and objectives.