Social Media Manager

JOB

DESCRIPTION

• SOCIAL MEDIA MANAGER​

• Role Overview

• The Social

• Media Manager will be responsible for developing and implementing social media

• strategies that strengthen brand visibility, promote products and services, and

• drive audience engagement.

Key Responsibilities

• Develop and implement

• social media strategies aligned with brand and business objectives.

• Plan, create and manage

• content calendars across relevant platforms.

• Create engaging content,

• including graphics, videos, captions, stories, reels and educational

• posts.

• Develop educational

• content that simplifies concepts for customers and the general public.

• Manage online communities,

• respond to comments and enquiries, and maintain positive audience

• engagement.

• Plan and execute digital

• campaigns to support product awareness, customer acquisition and service

• adoption.

• Monitor social media

• performance using analytics tools and prepare regular performance reports.

• Track industry trends,

• competitor activities and emerging digital platforms to identify

• opportunities for improved engagement.

• Collaborate with relevant

• teams to develop content around product launches, promotions, customer

• stories and company initiatives.

• Ensure consistency in

• brand messaging, tone of voice and visual identity across all social media

• platforms.

Requirements

• Requirements

• Bachelor's degree or HND

• in Marketing, Communications, Public Relations or a related field.

• Minimum of 4 years of

• experience in social media management, digital marketing or content

• creation.

• Demonstrable experience

• managing business or corporate social media accounts.

• Experience developing and

• executing social media campaigns and content calendars.

• Strong understanding of

• major social media platforms and their respective content formats.

• Proficiency in content

• creation tools such as Canva, Adobe Creative Suite, CapCut or similar

• applications.

• Familiarity with social

• media analytics and management tools.

• A portfolio of previous

• work or links to managed social media accounts will be an added advantage.

• Competencies

• Excellent written and

• verbal communication skills.

• Strong copywriting,

• storytelling and content development abilities.

• Creativity and the ability

• to develop engaging digital content.

• Good understanding of

• digital marketing trends and audience behaviour.

• Analytical thinking and

• the ability to interpret social media performance metrics.

• Strong organisational,

• planning and time-management skills.

• Attention to detail and good judgement when

• communicating publicly on behalf of a brand