Social Media Manager

Social Media Manager

Remote

My Thrift is seeking a talented Social Media Manager to join our fully remote team.

In this pivotal role, you will be the architect of our brand's presence across key social media platforms, including TikTok, Instagram, and X. Your responsibilities will encompass developing and executing a comprehensive social media strategy tailored to our buyer and vendor audiences, transforming cultural and platform trends into engaging content, and planning impactful campaigns for product launches and content calendars.

You will craft compelling copy, scripts, and captions, collaborating closely with designers and creators to produce high-quality content. This role also involves managing social publishing, engaging with our community through comments and DMs, and channeling audience feedback to the wider team. A key aspect of your work will be tracking performance, conducting content experiments, and leveraging data to continuously refine our social media approach and drive growth.

We are looking for an individual with a strong instinct for trends, excellent analytical skills to interpret performance data, and a deep understanding of branding and tone of voice. The ideal candidate is organized, takes ownership, and is passionate about Nigerian fashion and thrift culture.

Required Skills

• TikTok Instagram X (Twitter) Social Media Strategy Content Creation Copywriting Community Management Performance Analysis Campaign Management Brand Voice Visual Consistency Nigerian Fashion Thrift Culture Online Communities

Key Responsibilities

• Own My Thrift’s social strategy across key platforms, with a clear understanding of our buyer and vendor audiences.
• Turn cultural, platform and competitor trends into relevant content ideas that fit the brand and support business goals.
• Plan and lead social campaigns, product launches and content calendars from idea through execution and review.
• Create and edit strong copy, scripts and captions, while working closely with designers and creators on content production.
• Manage social publishing, comments and DMs, and surface useful audience feedback to the wider team.
• Track performance, run content experiments and use data to continuously improve what we create and how we grow.

Qualifications

• Strong understanding of TikTok, Instagram and X, including how their algorithms, formats and audiences differ.

• A strong instinct for trends, you can spot what is gaining traction, understand why it works and translate it into content that fits the My Thrift brand.

• Good understanding of branding, tone of voice and visual consistency across social channels.

• Strong analytical skills. You can read performance data, identify what is working or underperforming and turn those insights into better content decisions.

• Strong copywriting, content judgement and the ability to brief designers or creators clearly.

• Awareness of platform updates, policies and changes that may affect reach, content or account performance.

• Strong organisation, ownership and curiosity about Nigerian fashion, thrift culture and online communities.

• Benefits & Perks

• Monthly data costs covered