About this role
Job title: Social Media Manager
About the Role The Social Media Manager is a platform-savvy, creatively driven team member who brings brand strategies to life through compelling content, consistent community engagement, and data-informed optimization. This role is central to the day-to-day execution of social programs across multiple client accounts, working closely with strategists, creators, and account teams to deliver content that resonates with audiences and drives meaningful results.
What You'll Do
- Manage and execute content calendars across platforms including TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
- Track performance metrics on a monthly and quarterly basis, highlighting top-performing content and proactively flagging low-performing posts.
- Utilize social measurement and scheduling tools at an intermediate level — including Sprinklr, Meta Business Manager, Sprout Social, and social listening platforms.
- Understand how KPIs are calculated, what they mean, and what they measure; contribute to client reporting with performance insights and observations.
- Identify trends from platforms and competitors by proactively following and tracking both; flag relevant opportunities to the Social Strategist or Senior Strategist.
- Explore user comments, questions, and UGC for inspiration and audience insights; support community management across active brand accounts.
- Demonstrate a deep understanding of brand followers and their communities, applying that knowledge to content recommendations.
- Transform content ideas and briefs from Social Strategists into coherent outlines, copy, and platform-ready posts with minimal supervision.
- Write captions and short-form copy that match a predefined tone of voice and platform best practices.
- Ensure all published content meets accessibility standards (alt text, readable text overlays, sound-off design).
- Contribute ideas during brainstorming sessions based on industry trends, competitor activity, and audience insights.