Social Media Manager

LiDA Digital – Social Media Manager

LiDA Digital is a growth-focused branding and marketing agency that works with businesses to turn their brand into a measurable business asset. We specialize in brand strategy, visual identity, digital marketing, content production, and advertising, helping companies move from visibility to real results.

Our clients span industries such as real estate, corporate services, and emerging startups, where we support positioning, customer acquisition, and long-term brand growth. At LiDA, we focus on clarity, execution, and performance ensuring that every creative output aligns with business objectives.

We’re a fast-growing, execution-driven team that values creativity, ownership, and high standards, offering opportunities to work on impactful projects and build brands at scale.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Abuja (FCT)

The Role

• We are looking for a Social Media Manager who can take ownership of our clients' social media presence, from strategy and content planning through execution, publishing, community management, and performance reporting.
• This is not simply a content-posting role.
• You will be responsible for understanding each client's business, audience and objectives, then turning that understanding into social media activity that supports visibility, engagement, positioning and business growth.
• You will work closely with the Brand Management teams to ensure that social media is strategically aligned with the wider client engagement.

Key Responsibilities

• Develop and manage monthly social media strategies and content calendars for assigned accounts.

• Research clients, industries, competitors, audiences and relevant trends.

• Develop content ideas and briefs that align with business and communication objectives.

• Write and adapt social media copy for different platforms and audiences.

• Coordinate with designers, video producers and other creatives to ensure content is delivered on schedule.

• Manage publishing and scheduling across relevant platforms.

• Monitor comments, messages, mentions and overall community activity.

• Track social media performance and identify what is working, what is not, and what should change.

• Prepare monthly performance reports with meaningful insights and recommendations.

• Identify opportunities to improve client visibility, engagement and positioning.

• Stay informed on platform changes, emerging formats, relevant trends and competitor activity.

• Maintain consistent brand voice, messaging and visual direction across accounts.

• Participate in client meetings and contribute strategic ideas where required.

• Proactively identify opportunities beyond the existing content plan that could support client growth.

• What We're Looking For

• 2+ years of experience managing social media accounts professionally.

• Strong understanding of social media strategy, content planning and audience development.

• Excellent writing and communication skills.

• Ability to turn business objectives into practical social media strategies.

• Strong research and analytical skills.

• Good understanding of Instagram, LinkedIn, Facebook, TikTok and other relevant platforms.

• Experience using social media scheduling and analytics tools.

• Strong organisation and ability to manage multiple accounts and deadlines.

• Ability to work independently and take ownership of assigned accounts.

• Good understanding of brand positioning and digital communication.

• Ability to work effectively with designers, content producers and other team members.

You Will Stand Out If You:

• Can show measurable results from accounts you have managed.
• Understand that social media is a business tool, not just a posting channel.
• Can identify why content is underperforming and recommend what to do differently.
• Can develop original content ideas rather than relying entirely on trends.
• Have strong attention to detail and understand the importance of brand consistency.

Application Closing Date

Not Specified.