Social Media Manager

Role Summary

Globe Telly Services is looking for a creative, strategic, and highly organised Social Media Manager to manage and grow our digital presence across all platforms. The role covers content strategy, idea generation, content creation, trend research, community management, audience growth, platform management, and performance analysis. The successful candidate should be able to develop ideas independently, execute content effectively, actively engage our audience, and use performance data to improve results.

Key Responsibilities

• Develop and manage social media strategy, content calendars, campaigns, and publishing schedules
• Generate continuous original content ideas and take them from research and concept through creation, publishing, and performance review
• Create and coordinate social content with camera operators and video editors across short form video, reels, carousels, graphics, stories, captions, and platform specific formats
• Research trends, Nigerian digital culture, audience behaviour, creators, and relevant conversations and translate opportunities into content
• Manage daily publishing, audience interaction, comments, DMs, mentions, and community engagement across all platforms
• Build audience growth and engagement through consistent content, community initiatives, creator collaborations, and relevant partnerships
• Monitor performance and report on reach, engagement, views, watch time, follower growth, retention, and other relevant metrics
• Maintain Globe Telly's brand positioning, tone of voice, messaging, and visual consistency with strong attention to detail
• Support YouTube and Facebook growth and monetisation initiatives, paid social campaigns, email marketing, and lead generation
• Collaborate with production teams and manage content delivery to agreed deadlines
• Stay updated on platform algorithms, features, policies, and changes affecting content performance

Requirements

• 3+ years of professional experience in social media management, content creation, digital marketing, media, or a related field with a demonstrable portfolio
• Platform expertise: Proven professional experience managing Instagram, TikTok, X, YouTube, Facebook, and LinkedIn with a strong understanding of their different formats, audiences, algorithms, and growth strategies
• Proven ability to generate original ideas, create social-first content, write strong copy, identify trends, and execute content from concept to publication
• Proficiency in Canva, CapCut Meta Business Suite, YouTube Studio, TikTok Analytics, Google Workspace, or equivalent social media scheduling or management platforms
• Working knowledge of paid social advertising, YouTube and Facebook monetisation, email marketing, and lead generation
• Strong digital research, trend identification, and content judgement with the ability to determine what is relevant to the Globe Telly audience
• Strong attention to detail, organisation, time management, and consistent follow through on deadlines
• Ability to take initiative, manage multiple priorities, solve problems independently, and execute without constant supervision
• A degree in Marketing, Mass Communication, Media, Communications, Advertising, Public Relations, Digital Marketing, or a related field is preferred.
• A strong portfolio and professional experience may be considered in place of formal qualifications.