Social Media Manager

About the Role Based in New York, Gibson Dunn's Social Media Manager will strengthen the firm's digital presence and elevate our brand across key social media channels. The role requires a balance of strategic thinking, creative storytelling, and data-driven insight to translate complex subject matter into engaging content for clients, legal professionals, and broader audiences. What You'll Do

• Craft compelling social content (copy, graphics, video) tailored to each platform, especially LinkedIn, translating complex legal and business topics into clear, engaging posts for legal experts and clients.
• Lead development and execution of the global social media editorial calendar, ensuring coverage of firm initiatives, thought leadership, events, media coverage, accolades, and publications.
• Partner with design and editorial teams to ensure consistency with firm voice and visual design guidelines; create user journeys connecting social content to the firm’s website.
• Support attorneys with their social media presence by helping them create posts and providing training on best practices.
• Collaborate across the firm to create cohesive, high-impact social campaigns across practices and regions.
• Plan, run, and optimize paid social campaigns (future scope), including audience targeting, A/B testing, and budget management.
• Define KPIs and provide regular reporting and insights to executives to continually refine posts and increase engagement. What We're Looking For
• Strong copywriting and visual storytelling skills, with the ability to distill complex topics into accessible messages.
• Ability to translate complex legal and business topics into clear, engaging posts and tailor content for legal experts and broader audiences.
• Excellent writing skills for short formats and a collaborative approach with design and editorial colleagues to maintain firm voice and tone.
• Comfort with data-driven analysis and working with cross-functional teams to optimize performance. Nice to Have
• Experience with AI-powered monitoring, analytics, and content optimization to evolve digital presence (as referenced in our approach to innovation). Compensation & Benefits
• Compensation details are not specified in the posting.