About this role
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Manage and grow Instagram as the primary platform, with TikTok as a secondary platform
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Edit existing raw videos and graphics into reels and short-form content
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Build and maintain a monthly content calendar for client review and approval, especially during the first few months
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Schedule and publish posts consistently and on time
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Manage boosted posts and optimize content around platform algorithms for reach and engagement
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Monitor and respond to direct messages and inbound inquiries, qualifying leads from information-seekers to likely buyers
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Create educational content that introduces tourists to yacht charters and guides them toward booking
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Help establish organized systems and workflows for social media operations
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Learn and maintain consistent company branding and imaging across all content