Social Media Manager / Digital Marketing Specialist

Codelabprojects Nigeria Limited

Codelabprojects is an AI-first technology and services company delivering intelligent and scalable solutions across multiple sectors. Our capabilities span Business Process Outsourcing (BPO), Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), Mobility-as-a-Service (MaaS), Data-as-a-Service (DaaS), energy solutions, and AI-enabled operational systems.

We focus on building innovative digital products, optimizing business operations through technology, and enabling organizations to leverage artificial intelligence, data, and modern digital platforms to operate more efficiently and competitively.

We are recruiting to fill the position below:

Job Title: Social Media Manager / Digital Marketing Specialist

Location: Sabon-Lugbe, Airport Road, Abuja (FCT)

Employment Type: Full-time

Work Mode: On-site

Role Overview Codelabprojects Nigeria Limited is seeking an experienced, strategic, and results-driven Social Media Manager / Digital Marketing Specialist to lead the company's social media presence, digital marketing activities, lead generation, customer acquisition, and online sales initiatives. The successful candidate will be responsible for developing and executing digital marketing strategies that increase brand visibility, generate qualified leads, drive customer engagement, and contribute directly to revenue growth. This is not a purely content-creation role; the ideal candidate must understand how to convert digital visibility and audience engagement into measurable business opportunities and sales. The candidate should have a proven track record in lead generation, digital sales, social media marketing, cold calling, customer acquisition, and campaign performance, preferably gained within a fast-paced technology, SaaS, digital services, BPO, or similar business environment.

Key Responsibilities

Social Media Management & Digital Marketing:

• Develop and execute comprehensive social media and digital marketing strategies aligned with the company's business and revenue objectives.
• Manage and grow the assigned social media platforms, ensuring consistent, professional, and engaging brand communication.
• Develop and coordinate high-quality content across social media, websites, email, and other digital channels.
• Create and manage digital marketing campaigns designed to increase brand awareness, engagement, lead generation, and customer acquisition.
• Monitor social media trends, audience behaviour, competitors, and emerging digital marketing opportunities.
• Develop and implement content calendars and ensure timely execution of campaigns and promotional activities.
• Collaborate with graphic designers, content creators, sales teams, and other departments to produce effective marketing materials.
• Maintain consistent brand positioning, messaging, tone, and visual identity across all digital platforms.
• Explore and implement new digital channels, tools, and strategies that can improve the company's online visibility and market reach.

Lead Generation & Sales Growth:

• Develop and implement strategies for generating qualified leads through social media, digital campaigns, email marketing, online platforms, and other channels.
• Identify potential customers and proactively develop opportunities for customer acquisition.
• Convert social media engagement, website traffic, campaign responses, and online enquiries into qualified business leads.
• Work closely with the sales and business development teams to nurture leads and improve conversion rates.
• Conduct outbound cold calls to prospective customers when required as part of lead generation and sales activities.
• Follow up with prospects through calls, email, social media, WhatsApp, and other approved communication channels.
• Present the company's products and services professionally while identifying customer needs and recommending appropriate solutions.
• Maintain accurate records of leads, prospects, follow-ups, conversions, and customer interactions using the company's CRM or ticketing systems.
• Develop creative and practical ideas for increasing sales, customer acquisition, and revenue through digital channels.
• Monitor lead-to-customer conversion and identify opportunities to improve the overall sales funnel.

Digital Campaigns, Analytics & Performance:

• Plan, execute, and monitor paid and organic digital marketing campaigns across relevant platforms.
• Track campaign performance, lead generation, conversion rates, engagement, website traffic, and other relevant KPIs.
• Analyse marketing data and provide actionable recommendations to improve campaign performance and return on investment.
• Use relevant digital marketing and analytics tools to monitor performance and audience behaviour.
• Conduct competitor and market research to identify new opportunities for growth.
• Prepare regular digital marketing and lead-generation reports for Management.
• Test different content, messaging, campaigns, and customer acquisition approaches to determine what generates the best results.
• Continuously optimize marketing strategies based on data, customer feedback, and business performance.

Customer Engagement & Brand Growth:

• Respond professionally and promptly to customer and prospect enquiries across digital platforms.

• Build and maintain strong relationships with prospects, customers, online communities, and strategic audiences.

• Monitor comments, messages, reviews, mentions, and other customer interactions across digital platforms.

• Identify customer concerns, feedback, and market trends and communicate relevant insights to Management.

• Support the development of campaigns that improve customer retention, referrals, repeat business, and brand loyalty.

• Represent the company's brand professionally across all customer-facing digital channels.

• Qualifications & Requirements

• Bachelor's Degree or Master's Degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Communications, Information Technology, or a related field.

• Minimum of 5 years proven professional experience in social media management, digital marketing, sales, business development, customer acquisition, or a closely related role.

• Proven experience generating qualified leads and converting leads into sales.

• Demonstrable experience developing and executing digital marketing strategies with measurable business results.

• Proven experience managing professional social media accounts for a company, preferably within a technology, SaaS, digital services, BPO, or fast-paced business environment.

• Practical experience with cold calling, outbound sales, lead qualification, prospect follow-up, and customer acquisition.

• Strong understanding of digital marketing channels including social media, email marketing, search marketing, content marketing, paid advertising, and