Social Media Manager, Content

Social Media Manager, Content

All Careers

Brand: VML

Capability: Connections

Location: London, United Kingdom

Last Updated: 11/13/2026

Requisition ID: 19424

The Role: Social Media Manager, Content (Content Creator / Videographer)

We are seeking a talented social media videographer to create social-first content that matches client business objectives and social audience behaviours. You'll be able to create at speed and with high quality, while putting yourself into the persona of the client's brand. You should also be able to bring creative thinking to the process, uplifting your ability to craft with smart ideas.

You will work with strategists and creatives, but will ultimately need to embody the brand, deeply understand their audience, and create social content that connects. This is a chance to take control of how a brand can come to life in social in ways that are innovative and engaging. So if you're passionate about social content, know your Premiere from your Photoshop, and love your craft; we want to hear from you!

VML Social is growing and this opportunity is primed for someone that's looking to make great work amongst a team of specialists. We're very fortunate to offer our clients the full range of social expertise, from influencers, social strategies, social data, commerce, and of course… content.

Key Responsibilities

• Content Craft: source, create, and curate social media content, working with internal and client teams to bring this to life at speed and at a high quality.
• Ideation: assist in the conceptual process, to develop thinking from initial ideas through to final asset production.
• Content Curation: capable of planning small-scale self-shot productions, and comfortable directing talent to ensure class-leading and engaging content.
• Insights: immerse yourself in andleverage insights from the brand's audience as well as broader cultural contexts, to help your craft.
• Channel Capability: demonstrate a native and broad understanding of how content works in social from LinkedIn to TikTok: formats, trends, styles, and what performs.
• Imagination: be able to think like a brand as well as a person on social to create content that works for both.
• Collaboration & Client: build strong collaborative relationships with the wider VML social and creative teams, as well as being able to engage clients to ‘sell’ and discuss content that is right for the brand and the audience.

The ideal candidate will:

• Have a proven track record of creating content for brands in social.
• Be a craft-led videographer, making great assets.
• Be comfortable shooting, editing, and producing content.
• Be able to think creatively, bringing new concepts to the party.
• Be able to communicate ideas in clear and inspiring ways for a broad audience.
• Have an element of design capability; videography is key but a design eye and capability with design tools is important too.
• Be a collaborative team player who understands how content fits into the wider social strategy.
• Be comfortable working in a dynamic environment and managing multiple projects simultaneously. And be able to work in a reactive way.
• Be passionate about 'what's next' in social content; staying ahead of trends, formats, and platform updates.
• Hold themselves to a high standard of work quality and follow through on commitments.

Qualifications & Experience:

• Proven experience in social content creation, ideally within an agency environment.

• Solid experience in video editing (Adobe Premiere) and ideally experience in motion graphics (Adobe After Effects) and image manipulation (Adobe Photoshop) tools.

• Strong understanding of social media, with a variety of social platforms and content formats.

• Experience shooting content (including on a phone) with associated equipment (lights, mics, tipod/gimbal) is essential.

• Good communication, presentation, and interpersonal skills.

• Experience working with cross-functional teams and managing multiple projects simultaneously.

• [Experience of working on [specific sector] clients is beneficial although not essential.]

• A degree of some sort will help us understand your background and point of view.

• Sound like you?

• Then we'd love to talk to you about this super exciting opportunity!

• What's in it for you?

• Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as

• Life Assurance

• Permanent Health Insurance

• BUPA

• Flexible hybrid-working schedule

• Enhanced family friendly policies

• Well-being Programme

• Employee Assistance Support

• Cycle to Work Scheme

• Eye Care and Glasses Vouchers

• Season Ticket Loans

• WPP Discounts

• You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

• Our Commitment to Diversity, Equity & Inclusion

• VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

• If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team to request an alternate accommodation.

• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.