About this role

Location: Abuja (FCT) Employment Type: Full-time

We are seeking a creative, strategic, and results-driven Social Media Manager to develop and execute engaging social media strategies that strengthen our brand presence, grow our online community, and drive measurable business results.
The ideal candidate should have hands-on experience managing social media platforms, creating compelling content, analyzing performance, and staying current with digital marketing trends.

Develop and implement social media strategies aligned with the company’s brand and business objectives.
Manage daily content across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
Create, curate, and publish engaging content, including posts, reels, videos, graphics, stories, and campaigns.
Develop monthly content calendars and ensure timely content delivery.
Monitor social media trends, audience behavior, and competitor activities.
Respond to comments, messages, and community interactions professionally.
Collaborate with graphic designers, photographers, videographers, and other teams to produce quality content.
Track and analyze social media performance using relevant analytics tools.
Prepare regular reports on engagement, reach, follower growth, leads, and other key metrics.
Manage and optimize paid social media campaigns where required.
Identify opportunities to increase brand awareness, engagement, and conversions.
Maintain consistency in the company's brand voice, visual identity, and messaging.
Key Performance Indicators (KPIs)
Growth in followers and online community.
Engagement rate and content performance.
Reach and impressions.
Leads/conversions generated through social media.
Campaign ROI.
Consistency and quality of content delivery.
Growth in brand visibility and awareness.

Bachelor's Degree/HND in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
2–4 years of proven experience in social media management or digital marketing.
Strong knowledge of major social media platforms and their respective best practices.
Excellent content creation, copywriting, and communication skills.
Experience with Canva, CapCut, Adobe tools, or similar content creation software.
Basic understanding of social media advertising and campaign management.
Ability to interpret social media analytics and translate insights into actionable strategies.
Strong creativity, attention to detail, and organizational skills.
Ability to work independently while meeting deadlines.
Candidates must be based in Abuja or willing to work from Abuja.

Preferred Skills:

Social Media Manager