Social Media Manager

About the Role Burberry's seeking an experienced Social Media Manager to lead the Organic Social Media team. You will manage day-to-day implementation of global channel strategies, drive emboldened KPIs, and deliver social-first campaigns that bring Burberry's brand narrative to life across Western and APAC markets.

What You'll Do

• Lead the day-to-day implementation of social channel strategies, ensuring best in class execution across platforms.
• Manage and develop the organic social media team, ensuring alignment with brand and business strategies.
• Develop and execute social-first campaigns and content that bring Burberry's brand narrative to life in a culturally relevant way.
• Collaborate with creative teams to design and implement innovative, social-first campaigns that engage our audience.
• Champion social-first creativity and experimentation, leveraging emerging formats, features and technologies.
• Identify and respond to trends, ensuring Burberry is part of the wider cultural dialogue in an authentic way.
• Track and analyse performance across key KPIs (reach, engagement, growth), delivering actionable insights that continuously optimise campaigns.
• With the team, manage content planning, delivery, execution, ensuring excellence in all aspects.
• Build strong relationships with social platforms and external agencies, identifying new opportunities and managing collaborations.
• Work with a broad range of social tools for campaign execution and performance analysis - from listening to content-planning.
• Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity to Burberry.
• Champion Burberry's brand values across all social activations, working closely with cross-functional teams (social media, digital, PR, VIP and events teams) to deliver cohesive, impactful strategies.

What We're Looking For

• Proven experience managing global brand social channels at scale.
• Deep understanding of the global social media ecosystem, including Western and APAC platforms.
• Strong creative instinct with the ability to develop original, highly shareable ideas.
• Analytical mindset, confident in turning data into actionable insights.
• Experience delivering social-first brand campaigns from ideation to execution.
• Strong stakeholder management and communication skills.
• Highly organized, with the ability to manage multiple projects in a fast-paced environment.
• Experience in fashion with a love for culture and luxury brand storytelling.

Nice to Have

• Understanding of paid social and integrated marketing is a plus.

Compensation & Benefits

• Salary range and benefits are not disclosed in the posting.