About this role
RESPONSIBILITIES
- Areas that play to your strengths
All the responsibilities we'll trust you with:
-
-
-
Lead the social media strategy for Red Bull UK Brand & Product, ensuring activity supports wider marketing objectives, brand campaigns and commercial priorities.
-
Translate brand and product plans into engaging, social-first content that brings product launches, key moments and campaigns to life.
-
Partner with Brand, Product, Culture Marketing, Media Network and Insights teams to identify opportunities, amplify activity and deliver impact with consumers.
-
-
Drive the growth of Red Bull UK's owned social channels, increasing reach, engagement, followers and organic video views across key platforms.
-
Develop platform-specific content strategies and use audience insights, trends and performance data to optimise content and accelerate growth.
-
Stay ahead of digital culture, platform developments and consumer behaviours to identify new opportunities for engagement and visibility.
-
-
Act as the guardian of Red Bull UK's social media presence, ensuring all content aligns with brand guidelines, tone of voice and creative standards.
-
Maintain high editorial and creative standards across all social content, campaigns and partnerships, ensuring consistency and accuracy.
-
Provide guidance, best practice and quality control to internal stakeholders and external partners, ensuring content is optimised for every platform.
-
-
Manage social media budgets effectively, ensuring investment supports strategic priorities and delivers maximum impact.
-
Lead relationships with agencies, creators and production partners, driving strong collaboration and best-in-class creative output.
-
Support team and partner development through clear briefing, regular feedback and effective performance management.
-
-
Lead the development of innovative social content concepts and campaigns that drive engagement, conversation and brand affinity.
-
Manage projects from ideation through to execution, ensuring delivery against agreed timelines, objectives and budgets.
-
Track performance, report on results and turn insights into actionable recommendations that strengthen future activity.
-
-
Develop digital mechanics that engage consumers with a campaign message, either on Red Bull’s website or third party apps and platforms such as Strava.
-
Deliver innovative, best-in-practice consumer journeys that maximise campaign engagement.
-
Oversee the build and management of website content for brand campaigns, product launches and product pages.
-
Experience delivering millions of views across a high reach network of channels for an FMCG brand, publisher, broadcaster, creator or content producer.
-
Understand and explain what drives organic virality.
-
Experience launching FMCG products via social media and driving high organic virality.
-
Experience of all major social platforms, including YouTube, TikTok, Instagram.
-
Experience pitching launching new social media channels.
-
Ability to ideate and create viral social media content (with examples).
-
Proven experience of achieving significant growth for social platforms (with examples).
-
Innovative, creative and entrepreneurial mindset – with a hunger to break the internet.
-
Strong written communication and accuracy, with a keen editorial sense.
-
Experience in building and nurturing online communities.
-
Confident in presenting a strategic vision that influences key decision-makers.
-
Experience in shooting, editing and publishing.
-
Experience in agency management.
-
Experience of analytics and reporting.
-
A determination to experiment and try new things before anyone else.
-
Travel 20-30%
JOIN THE TEAM
Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
RELATED OPPORTUNITIES
Looking for something else?
Select your team
- Type any country, city, state...
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
What drives us
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
From the World of Red Bull
Red Bull Jobs
Got questions? We got you covered.
Jobs FAQ