Social Media Manager and Content Creator

Social Media Manager and Content Creator – Baseline Education Services

Location: Jabi, Abuja (FCT) Employment Type: Full-Time / Onsite

Job Description

• We are seeking a creative, proactive, and results-driven Social Media Manager & Content Creator to manage the company’s social media presence, develop engaging content, and drive brand awareness, audience engagement, and qualified enquiries.
• The ideal candidate must have practical experience in social media management, short-form video production, graphic design, copywriting, and content strategy.
• They should be capable of independently planning, creating, filming, editing, publishing, and analysing content across multiple platforms while maintaining a professional brand image.
• The successful candidate will take ownership of the company’s content creation and social media activities, consistently generating fresh ideas and translating them into engaging content that supports business growth and lead generation.

Key Responsibilities

Social Media Management:

• Build, manage, and grow the company’s social media presence across Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts.
• Develop and execute social media strategies aligned with the company’s marketing objectives and business goals.
• Create and manage monthly content calendars, ensuring consistent and timely publication.
• Monitor comments, direct messages, and online conversations, maintaining professional communication with the audience.
• Identify relevant social media trends and opportunities to improve visibility, engagement, and brand positioning.

Content Creation and Video Production:

• Create high-quality, engaging short-form video content for Reels, TikTok, YouTube Shorts, and other relevant platforms.
• Confidently shoot professional content using a smartphone or camera, including on-site filming when required.
• Edit videos into compelling, platform-appropriate content using suitable editing software.
• Develop creative content concepts, scripts, storyboards, and video hooks.
• Produce educational, promotional, informational, and brand-building content that resonates with the target audience.
• Consistently generate fresh content ideas and proactively identify opportunities for new content.

Graphic Design and Copywriting:

• Design engaging social media graphics, carousels, promotional materials, and other visual content using Canva, Adobe tools, or equivalent software.
• Write compelling captions, headlines, hooks, calls to action (CTAs), and other brand messaging.
• Ensure all published content reflects the company’s tone, values, visual identity, and professional standards.
• Develop content that communicates the company’s services clearly and encourages genuine enquiries.

Audience Growth and Lead Generation:

• Implement organic strategies to increase reach, engagement, followers, and qualified enquiries.
• Create content that attracts prospective students and other relevant audiences interested in the company’s educational services.
• Identify opportunities to convert social media engagement into meaningful enquiries and potential customers.
• Support basic paid social media campaigns when required.
• Collaborate with the marketing and admissions teams to align content with ongoing campaigns and business priorities.

Analytics and Performance Reporting:

• Track and analyse social media performance, including reach, impressions, engagement, video views, audience growth, and enquiries.

• Prepare monthly performance reports highlighting results, insights, and recommendations.

• Monitor content performance and continuously improve the content strategy based on data.

• Identify successful content formats and replicate effective approaches to improve results.

• Job Requirements and Qualifications

• Minimum of 2 years of relevant experience in social media management and content creation.

• Demonstrable experience managing business social media accounts professionally.

• A strong portfolio showcasing previously managed social media accounts, content produced, and measurable results.

• Proven ability to shoot, edit, and publish high-quality short-form videos.

• Strong practical skills in video editing using suitable tools and applications.

• Proficiency in Canva, Adobe Creative Suite, or equivalent graphic design tools.

• Excellent copywriting skills, including writing engaging hooks, captions, CTAs, and marketing messages.

• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts.

• Experience developing content strategies and managing content calendars.

• Knowledge of social media analytics, performance tracking, and reporting.

• Demonstrated ability to grow audience reach, engagement, and qualified enquiries organically.

• Strong community management, communication, and organisational skills.

• Ability to identify and apply relevant social media trends without compromising brand professionalism.

• Basic knowledge of paid social media advertising is an advantage.

• Experience working with an education, study-abroad, travel, or professional-services brand is an added advantage.

• Must be proactive, creative, commercially minded, and able to work independently without waiting for constant instructions.

Application Closing Date

Not Specified.