Social Media Lead

THE ROLE & THE TEAM

As our Social Media Lead, you take full ownership of Lounge by Zalando's organic social media presence across Europe.

You are responsible for defining our long-term organic social strategy and translating it into tactical execution across core channels, particularly Instagram and TikTok. Rather than supervising from the sidelines, you directly steer our agency network and coordinate cross-functional resources to deliver high-quality content at pace.

Your remit centres on two core goals: building brand awareness and strengthening brand affinity. You will keep Lounge culturally relevant and creatively distinctive, giving substance to our brand promise: Not your average outlet.

ABOUT LOUNGE BY ZALANDO

Lounge by Zalando is an online outlet for fashion and lifestyle products in 25 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price.

However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices.

Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

Our motto: Not your average outlet.

https://www.zalando-lounge.de

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

Strategic Direction & Tactical Delivery

• Own the Organic Social Roadmap: Take end-to-end accountability for setting, developing, and executing the organic social media strategy for Lounge by Zalando, directly driving brand awareness and brand affinity across Europe.
• Turn Strategy into Delivery: Convert brand priorities into concrete quarterly and monthly activation plans, managing content schedules, milestone deadlines, and channel priorities.
• Steer Agency Partners: Direct, brief, and hold our external creative, production, and social agencies accountable. Establish clear quality benchmarks, challenge creative concepts, and ensure reliable output across campaigns and always-on formats.

Creative Quality & Community Engagement

• Strengthen Brand Relevance: Put Lounge at the heart of relevant conversations in fashion and online culture. Develop distinctive narrative formats that turn occasional viewers into engaged followers.
• Protect Tone of Voice and Aesthetic Standards: Set and safeguard channel-specific guidelines for visual style, tone of voice, and community interactions, ensuring our presence is recognisable across every touchpoint.

Performance, Testing & Ways of Working

• Track Meaningful Metrics: Establish practical measurement frameworks focused on organic reach, sentiment, engagement quality, and brand affinity.
• Test New Formats and Platform Features: Set up regular testing cycles across emerging platform tools, algorithmic shifts, and creative workflows to keep Lounge relevant on current feeds.
• Improve Production Velocity: Review and streamline end-to-end operational routines across briefing, feedback rounds, asset handovers, and scheduling to maintain high publishing standards without unnecessary friction.

Cross-Functional Collaboration

• Align with Broader Marketing Channels: Work closely with Influencer Marketing and Paid Social so that organic activity supports and reinforces wider multi-channel campaigns.
• Partner with Retail: Align closely with the Retail team on key commercial priorities, and pioneer innovative formats to showcase and promote the brand partners we feature on Lounge.
• Stakeholder Communication: Present channel plans, testing results, and performance updates clearly to leadership and peer teams, making the commercial and brand value of organic social transparent.

WE'D LOVE TO MEET YOU IF

• You bring 7+ years of experience leading social media strategy and execution, with a strong background in fashion, lifestyle, or consumer e-commerce.
• You have managed an organic social function end-to-end, taking an overarching concept, shaping it into operational plans, and managing agency delivery against clear targets.
• You follow contemporary fashion, internet culture, and platform trends closely, with a practical sense for what makes social content engaging and visually sharp.
• While you steer external partners strategically, you are equally confident rolling up your sleeves when needed: writing a creative concept, drafting a script, or picking up a phone or camera to shoot on the ground.
• You have significant experience briefing, directing, and evaluating creative agencies, ensuring work arrives on schedule and meets agreed brand standards.
• You possess a practical, detailed understanding of Instagram and TikTok mechanics, algorithms, and formats, knowing how to generate organic reach consistently. Familiarity with Pinterest and YouTube as emerging growth channels is a strong plus.
• You understand how to read performance data and community feedback to refine creative ideas and adjust publishing tactics.
• You are comfortable working autonomously, taking decisions independently, and handling ambiguity in a fast-paced retail environment.
• You speak and write fluent English, with the ability to pitch creative concepts persuasively and keep internal partners aligned.

If you have what it takes, we encourage you to apply even if you don't meet every requirement. You may just be the right candidate for this or other roles!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Family support, including counselling and dedicated services for parents and carers
• Company pension scheme
• Employee shares programme
• Health and wellbeing options, including Wellhub
• Mental health support and coaching
• Development through our training platform and biannual peer-to-peer review
• 2 paid volunteering days a year
• Relocation assistance (subject to prior agreement)

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

Please note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).

In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.

If you have any questions about our recruitment process, please take a look at our FAQ page.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.

Learn more about our cultur