Social Media Lead

Social Media Lead

In this role, you will be the visual storyteller for the school capturing daily campus life, showcasing academic and co-curricular achievements, managing digital platforms, and executing campaigns that boost enrollment and strengthen parent and alumni engagement.

Responsibilities

• Content Creation & Photography: Plan, capture, and edit high-quality visual content (photos, short-form video/Reels/TikToks, graphics) covering campus events, sports, academic achievements, and daily school life.

• Social Media & Channel Management: Manage day-to-day posts, stories, and updates across all official social media channels (Instagram, LinkedIn, Facebook, YouTube, X).

• Digital Communication: Write and design engaging copy for social media, digital newsletters, website updates, and prospective parent announcements.

• Brand Consistency: Ensure all visual assets and messaging align with the school's brand identity, values, and prestige.

• Content Calendar: Maintain an active editorial calendar tied to the school’s academic term events, admissions cycles, and key educational awareness days.

• Community Engagement: Monitor comments, direct messages, and inquiries, responding professionally or routing to admissions/administration when necessary.

• Analytics & Reporting: Track key social media metrics (reach, engagement, follower growth) and use insights to optimize future marketing campaigns.

• Collaboration: Partner with school leadership, academic departments, and event coordinators to ensure comprehensive media coverage of school activities.

• Must have skills

• Eye for photography, video framing, and clean design suited for a premium brand.

• Excellent written and verbal English communication skills with strong attention to grammar and tone.

• Ability to interact comfortably with students, staff, parents, and school leadership on campus.

• Solid understanding of modern digital marketing trends, social media algorithms, and content formats.

• Strong organizational skills to manage fast-paced event coverage alongside daily scheduling.

Qualifications

• Bachelor’s degree in Mass Communication, Media, Marketing, English, or a related field.

• 2–4 years of hands-on experience in social media management, content creation, or digital marketing (experience in education, lifestyle, or youth brands is a plus).

• Hands-on experience with mobile/DSLR photography, video editing tools (e.g., CapCut, Premiere Pro, InShot), and graphic design software (e.g., Canva, Photoshop).

• Familiarity with meta suite tools, basic web analytics, and social scheduling platforms.

• Check how your CV matches this job

Responsibilities

• Content Creation & Photography: Plan, capture, and edit high-quality visual content (photos, short-form video/Reels/TikToks, graphics) covering campus events, sports, academic achievements, and daily school life.

• Social Media & Channel Management: Manage day-to-day posts, stories, and updates across all official social media channels (Instagram, LinkedIn, Facebook, YouTube, X).

• Digital Communication: Write and design engaging copy for social media, digital newsletters, website updates, and prospective parent announcements.

• Brand Consistency: Ensure all visual assets and messaging align with the school's brand identity, values, and prestige.

• Content Calendar: Maintain an active editorial calendar tied to the school’s academic term events, admissions cycles, and key educational awareness days.

• Community Engagement: Monitor comments, direct messages, and inquiries, responding professionally or routing to admissions/administration when necessary.

• Analytics & Reporting: Track key social media metrics (reach, engagement, follower growth) and use insights to optimize future marketing campaigns.

• Collaboration: Partner with school leadership, academic departments, and event coordinators to ensure comprehensive media coverage of school activities.

• Must have skills

• Eye for photography, video framing, and clean design suited for a premium brand.

• Excellent written and verbal English communication skills with strong attention to grammar and tone.

• Ability to interact comfortably with students, staff, parents, and school leadership on campus.

• Solid understanding of modern digital marketing trends, social media algorithms, and content formats.

• Strong organizational skills to manage fast-paced event coverage alongside daily scheduling.

Qualifications

• Bachelor’s degree in Mass Communication, Media, Marketing, English, or a related field.

• 2–4 years of hands-on experience in social media management, content creation, or digital marketing (experience in education, lifestyle, or youth brands is a plus).

• Hands-on experience with mobile/DSLR photography, video editing tools (e.g., CapCut, Premiere Pro, InShot), and graphic design software (e.g., Canva, Photoshop).

• Familiarity with meta suite tools, basic web analytics, and social scheduling platforms.

• Check how your CV matches this job