Social Media Lead

Location: United States (Remote) Employment Type: Full-time employee (official employment contract, not a contractor or freelance engagement) Schedule: Monday–Friday, standard 9-to-5 working day. The CEO is based in the Eastern Time Zone (ET), but candidates can be located anywhere in the United States. Flexibility across US time zones is supported. Compensation: 95,000-120,000 gross annually

About the Opportunity

Our client is a growing US-based direct-to-consumer (DTC) brand specializing in high-performance backpacks, travel accessories, and everyday carry products for work, commuting, and travel. With over $10M in annualized revenue, the company is expanding its product portfolio and building an in-house marketing team.

We're looking for a Social Media Lead to take full ownership of the brand's organic social presence, from campaign strategy and creative concepts to content production, publishing, and performance analysis.

This is an individual-contributor ownership role (no direct reports) for someone who combines strong creative instincts with strategic thinking and knows how to turn consumer products into engaging, platform-native stories. You will report directly to the CEO and guide creators and production partners on the content you own, without managing a team.

You'll work directly with the CEO and collaborate closely with Creative Strategy and Creator Partnerships.

What You'll Do

• Organic Social Strategy & Campaigns

• Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube.

• Create original social-first campaigns for product launches, seasonal collections, and brand storytelling.

• Translate product features, customer insights, and business priorities into compelling content concepts.

• Plan and execute campaigns from initial concept through launch and performance review.

• Creative Direction & Content Production

• Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.

• Lead creative direction for photo and video shoots, working with photographers, videographers, and production partners.

• Ensure content communicates the intended product story and maintains consistent brand quality.

• Coordinate production timelines, deliverables, and creative resources.

• Social Media Management & Community Growth

• Manage daily publishing, editorial calendars, captions, and platform-specific content adaptation.

• Build and engage an active community across social channels.

• Monitor audience conversations, emerging trends, and opportunities for organic growth.

• Maintain a consistent brand voice while adapting content to each platform.

• Performance & Optimization

• Track organic reach, engagement, audience growth, and campaign performance.

• Identify successful content formats, creative approaches, and audience insights.

• Use performance data to improve future campaigns and content strategy.

• Cross-Functional Collaboration

• Coordinate with the Creative Strategist (paid-first performance creative) on shared testing insights and overlapping production needs, while keeping full ownership of organic strategy and execution.

• Work with the Creator Partnerships team on shared briefs, creators, and content production.

• What We're Looking For

• Proven experience owning organic social strategy and executing campaigns for DTC, e-commerce, lifestyle, fashion, or consumer product brands.

• A portfolio demonstrating end-to-end ownership of organic social campaigns or product launches, including strategy, creative direction, execution, and results.

• Strong creative judgment, visual storytelling skills, and experience developing social-first content concepts.

• Hands-on experience creating shoot briefs, shot lists, and directing photo or video production.

• Strong understanding of Instagram, TikTok, Facebook, and YouTube organic content strategies.

• Experience managing editorial calendars, publishing workflows, and community engagement.

• Ability to analyze organic social performance and translate insights into actionable improvements.

• Comfortable working independently, taking ownership, and collaborating across a growing marketing team.

• What Makes This Opportunity Different

• Full ownership: Lead the organic social direction of a growing consumer brand, from strategy to execution.

• Creative freedom: Develop original campaigns and shape how the brand tells its product stories.

• Direct impact: Work closely with the CEO and influence the brand's marketing direction.

• Build in-house: Help establish and develop the organic social function as the company expands its internal marketing team.

• Growing product portfolio: Create campaigns for existing products and upcoming launches in the travel and everyday carry categories.

• Hiring Process

• Initial screening with OnHires

• Interview with the CEO

• Practical assessment

• Assessment review with the CEO