Social Media Lead Executive

Social Media Lead Executive

• Job Type Full Time
• Qualification BA/BSc/HND , Diploma
• Experience 2 years
• Location Nairobi
• Job Field Content, Editorial and Journalism , Marketing and Communication

Job Purpose

• To develop, implement, and manage the company’s social media and digital content strategy to strengthen brand visibility, generate qualified business leads, support sales growth, and enhance customer engagement.

Key Responsibilities

• Social Media Strategy and Management

• Develop and implement a monthly social media content plan aligned with sales and marketing objectives.

• Manage the company’s social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.

• Maintain a consistent posting schedule and ensure all content reflects the brand identity.

• Grow the online following through organic and paid digital campaigns.

• Content Creation and Brand Promotion

• Create engaging content, including product photos, videos, reels, graphics, and promotional campaigns.

• Coordinate photography and video coverage of products, operations, and customer projects.

• Develop product education content and customer testimonials.

• Ensure all published content is accurate, professional, and consistent with brand guidelines.

• Digital Lead Generation and Sales Support

• Generate qualified enquiries through social media campaigns and other digital channels.

• Respond promptly to customer enquiries, direct messages, and comments.

• Capture and organise enquiries, referring potential customers to the appropriate salespeople.

• Coordinate with the sales team to monitor lead progress and conversion.

• Paid Advertising and Campaign Management

• Plan and execute approved paid advertising campaigns across relevant platforms.

• Assist in developing campaign budgets, target audiences, and promotional messages.

• Optimise campaigns to improve reach, engagement, enquiries, and cost per qualified lead.

• Website and Online Brand Presence

• Support the maintenance of the company’s website and other digital platforms.

• Ensure product information, contacts, and promotional materials are accurate and up to date.

• Monitor online reviews, customer feedback, and brand mentions.

• Reporting and Performance Monitoring

• Prepare weekly and monthly social media performance reports.

• Track audience growth, reach, engagement, enquiries, and conversions.

• Maintain a digital leads register and track commercial outcomes with the sales team.

• Qualification and Experience

Education

• Diploma or Bachelor’s degree in Digital Marketing, Marketing, Communications, Media Studies, or a related field.

Experience

• At least 2 years of relevant experience in social media management or digital marketing.

• Experience in content creation, graphic design, and short-form video editing.

• Experience in manufacturing, construction, hardware, or B2B marketing will be highly desirable.

• Technical Skills

• Practical knowledge of Meta Business Suite, Facebook Ads Manager, TikTok, and LinkedIn.

• Ability to analyse digital marketing performance and prepare reports.

• Excellent photography, videography, and content creation abilities.

• Core Competencies

• Strong written and verbal communication skills.

• Creativity and a strong understanding of digital marketing trends.

• Good analytical and reporting skills.

• Strong organisational and time-management abilities.

• Commercial awareness and understanding of sales processes.

• Professionalism, initiative, and attention to detail.

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