About this role
Job title: Social Media Lead - Client Servicing & Account Handling
About the Role As the Social Media Lead for Digital Republic in Riyadh, you will partner with the Account Director to align social efforts with the broader brand strategy and client business goals. You will attend client meetings as the lead voice for Social Media, provide expert recommendations, and contribute to proposals and strategic social recommendations, while mentoring the Social Media Executives.
What You'll Do
- Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks.
- Direct end-to-end content creation: draft, edit, and publish high-quality daily posts across all relevant platforms; write bilingual copy in English and Arabic with Gulf cultural nuances.
- Manually schedule and optimize content with the right tags, locations, and trending audio for maximum reach across the MENA region.
- Ensure quality control by proofreading copy and overseeing final output before publishing; collaborate with design and video teams to optimize assets for social-first consumption.
- Lead influencer marketing campaigns from identification and vetting through execution and reporting.
- Attend events and lead live social coverage (Stories, TikTok, etc.) to capture real-time cultural moments relevant to Gulf audiences.
- Monitor insights and analytics, pull actionable recommendations, and report ROI; set KPIs and translate engagement into business impact for clients.
- Manage workload and professional development of Social Media Executives; coordinate with creative and production teams.
- Support proposals, upsells, and strategic social recommendations to grow accounts.
- Act as a trend evangelist to educate clients and internal teams on best practices, emerging technologies, and platform shifts.
- Proactively suggest new features, promotions, and competitions to build brand awareness and community loyalty.
What We're Looking For
- 4 to 5 years of experience in Social Media Management, ideally within a creative or digital agency.
- Native-level Arabic with strong Gulf dialects and professional English.
- Deep knowledge of the MENA social media landscape across Snapchat, X, TikTok, Instagram, LinkedIn, YouTube, and other relevant channels.
- Strong relationship builder and client partner mindset; capable of acting as a trusted advisor.
- Outstanding organizational ability; experience leading Social Media Executives and coordinating with creative/production teams.
- Data-driven presenter proficient in PowerPoint and Excel; comfortable presenting strategies and monthly performance to senior stakeholders.
- Adaptable and commercially minded; able to thrive in a fast-paced, multi-client setting.
- Strategic problem-solver able to navigate complex client requests and platform shifts.
- Collaborative bridge-builder between client brand requirements and internal creative teams.
Nice to Have
- Experience in a creative or digital agency environment.
- Proficiency with CapCut, Canva, or other mobile editing tools.
- Strong capability in Arabic copywriting with Gulf cultural nuances.
Compensation & Benefits
- Salary: Not disclosed
- Benefits: Not disclosed