About this role
Overview
A leading co-educational group of schools in Nigeria is seeking a creative Social Media Lead to manage its digital presence, showcase campus life, strengthen community engagement, and support student enrollment through effective digital campaigns.
Responsibilities
- • Create and edit high-quality photos, videos, Reels, TikToks, and graphics covering school activities and achievements.
- • Manage social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and X.
- • Develop engaging content for social media, newsletters, website updates, and parent communications.
- • Maintain brand consistency across all digital content.
- • Plan content calendars around school events, academic terms, and admission cycles.
- • Monitor and respond to comments, messages, and enquiries.
- • Track social media performance and use analytics to improve campaigns.
- • Collaborate with school leadership, teachers, and event coordinators to cover school activities.
Requirements
- • Bachelor’s Degree in Mass Communication, Media, Marketing, English, or a related field.
- • 2–4 years of experience in social media management, content creation, or digital marketing.
- • Practical photography, video editing, and graphic design skills using tools such as CapCut, Premiere Pro, Canva, or Photoshop.
- • Familiarity with Meta Business Suite, web analytics, and social media scheduling tools.
- • Excellent written and verbal English communication skills.
- • Strong creativity, organization, and interpersonal skills.