About this role
Novotel Bangkok Platinum Pratunam is seeking a Social Media Executive to join our team in Bangkok, Thailand. This role focuses on developing engaging social content and managing online conversations to showcase our rooms, dining options and events, while supporting marketing campaigns and guest engagement.
Responsibilities
- Create, shoot, edit and publish photos and short videos (Reels/TikTok) and stories that highlight rooms, dining and events.
- Post daily updates, respond to comments and direct messages, and encourage user-generated content.
- Support promotional offers, influencer partnerships and food & beverage marketing campaigns.
- Monitor online feedback, track social mentions, and assist with guest review responses.
- Handle analytics and reporting by tracking key performance metrics and compiling monthly reports on engagement, reach and audience growth.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations or Digital Media.
- 1 to 3 years of digital marketing or social media experience, ideally in hospitality, tourism or lifestyle brands.
- Proficiency with content creation tools (Canva, CapCut, Adobe Suite) and social scheduling/analytics platforms.
- Strong storytelling ability, sharp copywriting skills, trend awareness, and fluency in local language and English.