About this role
A Hybrid role based in Lekki, Lagos, for a creative and commercially driven Social Media & Digital Marketing Specialist with 2-3 years of experience. You will help grow the automotive and car financing company’s digital presence, turning social media engagement into qualified leads and ultimately vehicle sales. The position offers a monthly net remuneration of N250,000 to N300,000.
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Develop and execute social media strategies across Instagram, Facebook and TikTok to expand online presence and drive lead generation that translates into sales.
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Actively manage social channels to attract customers, generate enquiries and nurture prospects toward vehicle purchases.
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Monitor and leverage social media trends with a strong emphasis on creativity and relevance to target audiences.
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Engage customers with timely, professional communication and strong customer service to convert inquiries into leads.
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Apply a sales-minded approach to lead generation and conversion, beyond content creation, ensuring social activity supports revenue goals.
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Leverage experience in automotive, luxury products, car sales or car financing to inform strategy and strengthen market positioning.
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Collaborate with broader marketing and sales efforts to optimize campaigns and maximize ROI.
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2-3 years of hands-on experience in social media and digital marketing, with proven results in lead generation and conversion.
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Strong track record managing Instagram, Facebook and TikTok, with the ability to analyze performance and adjust tactics.
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Excellent customer engagement and communication skills, capable of professional and responsive interactions.
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High level of creativity and a keen ability to spot social media trends relevant to the automotive sector.
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A sales-oriented mindset with demonstrated ability to convert enquiries into qualified leads and drive vehicle sales.
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Experience in automotive, luxury products, car sales or car financing is an advantage.