Social Media & Digital Marketing Officer

Summary

Kernels Energy Ltd is looking for an innovative, driven, and tech-savvy Social Media & Digital Marketing Officer to enhance our digital footprint, strengthen brand recognition, and facilitate our online communications. In this entry-level position, designed for professionals with 0–2 years of experience, the ideal candidate will play a vital role in overseeing our social channels, producing compelling digital assets, and executing marketing strategies that highlight our oil and gas projects, services, and corporate milestones. This role offers a valuable platform for emerging talent to cultivate expertise in content strategy, digital engagement, and brand management within the energy sector.

Responsibilities

• Oversee the daily management and optimization of all company social media channels.

• Generate, schedule, and distribute engaging posts, including text, visuals, and short-form video content.

• Formulate and execute monthly content calendars to ensure consistent and strategic digital communication.

• Coordinate and support the rollout of broader digital marketing initiatives and promotional campaigns.

• Represent the organization professionally by monitoring and responding to audience inquiries and feedback.

• Contribute fresh content and updates to the corporate website and other online properties.

• Perform preliminary research on market trends, target audiences, and competitor activities to uncover growth opportunities.

• Track and analyze key performance metrics using analytics software to measure campaign success.

• Compile straightforward reports detailing engagement levels, reach, and overall campaign effectiveness.

• Partner with graphic designers and internal teams to produce high-quality visual assets and marketing collateral.

• Ensure brand consistency and unified messaging across all digital touchpoints.

• Stay current with evolving social media trends and propose innovative strategies to boost online visibility.

• Execute additional communication and marketing tasks as required by the team.

Requirements

• Requirements:

• Foundational understanding of major social media networks and core digital marketing principles.

• Competence in writing compelling copy and creating basic digital content.

• Proficiency with design and management tools such as Canva or Meta Business Suite is preferred.

• Strong verbal and written communication abilities paired with excellent interpersonal skills.

• A creative mindset with a keen eye for detail and accuracy.

• Demonstrated eagerness to learn and adapt to emerging digital technologies.

• Proven ability to collaborate effectively within a team and deliver results within set deadlines.