Social Media / Digital Marketing Executive

Social Media / Digital Marketing Executive

Location: Ikoyi, Lagos

Employment Type: Full-time

Industry: Fast-Moving Consumer Goods (FMCG)

Job Summary

• We are seeking an experienced and creative Social Media & Digital Marketing Executive to develop engaging content strategies, strengthen brand visibility, and drive audience engagement.
• The ideal candidate should be proficient in AI-powered content creation and capable of developing marketing strategies that appeal to supermarkets, retailers, distributors, and end consumers.

Key Responsibilities

• Develop and execute social media and digital marketing strategies aligned with business objectives.
• Generate creative content ideas and manage content calendars across relevant platforms.
• Use AI tools to create engaging video content, visuals, captions, and other marketing materials.
• Supervise content production and review materials before publication to ensure quality and brand consistency.
• Coordinate with videographers, designers, and other content creators to execute campaigns.
• Develop targeted content strategies for supermarkets, retailers, distributors, and end consumers.
• Monitor social media trends, competitor activities, and consumer behaviour to identify marketing opportunities.
• Manage the company's social media platforms and maintain consistent brand communication.
• Track campaign performance, analyse engagement metrics, and recommend improvements.
• Support product promotions, launches, and other digital marketing initiatives.

Requirements

• Bachelor's Degree in Marketing, Mass Communication, Digital Media, or a related field.
• 3 - 5 years of relevant experience in social media management, digital marketing, or content strategy.
• Proven experience developing and executing digital marketing campaigns.
• Proficiency in AI-powered content creation tools, particularly for video and visual content.
• Strong understanding of social media platforms, digital marketing trends, and content analytics.
• Ability to develop marketing strategies for both business customers (B2B) and end consumers (B2C).
• Experience in the FMCG, retail, or consumer goods industry is an advantage.
• Strong creative thinking, storytelling, communication, and organisational skills.
• Familiarity with tools such as Canva, CapCut, ChatGPT, and other AI-powered content creation platforms.
• Ability to coordinate content production and supervise the quality of published content.

Salary

N200,000 - N300,000 monthly.

Application Closing Date

Not Specified.