Social Media Coordinator

Job title: Social Media Coordinator

Job Overview

Location: Remote Salary: USD 1,000 - 1,800 monthly Employment Type: Contract Work Arrangement: Remote Sector: Sales & Marketing Experience Level: Mid-level (3-5 years) Application Deadline: October 27, 2026

About the Company

Scale Army Careers is dedicated to empowering individuals and businesses through strategic career development and talent acquisition. They focus on connecting ambitious professionals with forward-thinking companies, fostering growth and success in the global marketplace.

Their approach emphasizes creating engaging content and building active communities, aiming to drive tangible business outcomes. Scale Army Careers operates with a data-driven mindset, utilizing analytics and tracking to ensure that their efforts directly contribute to traffic, reservations, and revenue for their clients.

Job Description

Scale Army Careers is seeking a dynamic Social Media Coordinator to join their team. This role is ideal for a creative and analytical individual passionate about building online communities and driving measurable business results.

In this position, you will be responsible for crafting engaging social media content, including short-form videos and Reels, and managing an active online community. You will also test new ideas, leverage analytics and UTM tracking to connect social media efforts with traffic, reservations, and revenue, and conduct market and competitive research to inform strategy.

The ideal candidate will have a strong understanding of social media platforms, best practices for content creation, and a data-driven approach to performance evaluation. You will play a key role in shaping the brand's social presence and contributing directly to its growth.

Required Skills

• Social Media Management
• Content Creation
• Reels
• Community Management
• Analytics
• UTM Tracking
• DTC Experience
• Video Content
• Digital Marketing
• Content Marketing
• Brand Voice
• Competitive Research
• Market Trends
• A/B Testing
• Performance Reporting
• Business Outcomes
• Creative Judgment
• Data-Driven Approach
• Consumer Behavior
• Organizational Skills
• Commercial Mindset

Key Responsibilities

• Create engaging social media content, including short-form videos and Reels.
• Develop content ideas based on the brand, audience, trends, and business goals.
• Manage the content calendar and ensure content is published consistently.
• Adapt content and creative concepts based on platform performance.
• Maintain a consistent brand voice and visual presence.
• Develop strategies to grow followers, reach, and engagement.
• Create content designed to drive awareness, consideration, and reservations.
• Build UTM campaigns to track social-driven reservations and conversions.
• Connect social media activity to measurable business outcomes.
• Identify opportunities to turn high-performing content into additional business.
• Research competitors, local market trends, and consumer behavior.
• Monitor emerging social media trends and content formats.
• Identify opportunities for the brand to differentiate itself.
• Use market insights to generate new content and campaign ideas.
• Test different content formats, creative concepts, messaging, hooks, and calls to action.
• Analyze results to identify what resonates with the target audience.
• Use testing insights to continuously improve the content strategy.
• Replicate and expand successful content concepts.
• Monitor comments, messages, tags, and mentions.
• Engage with followers and build an active online community.
• Respond to customer questions and feedback professionally.
• Identify recurring customer feedback and communicate useful insights to the team.
• Track reach, engagement, follower growth, website traffic, and reservations.
• Monitor UTM campaign performance and social-driven conversions.
• Create regular performance reports with clear insights and recommendations.
• Identify which content and campaigns generate the strongest business results.
• Use analytics to guide future content and marketing decisions.

Qualifications

• 3+ years of experience in social media, digital marketing, or content marketing.

• DTC experience is strongly preferred.

• Food & beverage, restaurant, hospitality, or consumer brand experience is a plus.

• Proven experience growing social media accounts and engagement.

• Strong understanding of social media platforms and content best practices.

• Hands-on experience creating short-form video and Reels.

• Strong understanding of UTM tracking and campaign attribution.

• Experience with social media analytics and performance reporting.

• Ability to conduct competitive research and A/B testing.

• Strong ability to connect social media performance with measurable business outcomes.

• Strong creative judgment and understanding of what makes social content engaging.

• Data-driven approach to evaluating content and campaign performance.

• Ability to identify and test new content ideas based on trends and consumer behavior.

• Strong organizational skills for managing consistent content execution.

• Commercial mindset with an understanding of how social media contributes to business growth.

• About This Role

• The social media landscape is rapidly evolving, with a surge in demand for engaging video content and data-driven marketing strategies. This role is pivotal in navigating this dynamic environment, focusing on creating compelling content, fostering active communities, and directly linking social media efforts to tangible business outcomes like traffic, reservations, and revenue. Key technical skills include video content creation (Reels), community management, analytics interpretation, and UTM tracking for campaign attribution. The Social Media Coordinator will significantly impact the brand's ROI by driving measurable growth and enhancing customer engagement, signaling a crucial role in the company's expansion strategy.

• Who Should Apply

• Posted Date

• October 14, 2026