Social Media Coordinator

Job title: Social Media Coordinator

About the Role Burberry is seeking an experienced Social Media Coordinator to join our Organic Social Media team. You will support the day-to-day implementation of social channel strategies globally, bridging global and local initiatives and delivering game-changing social strategies across Western and APAC markets.

What You'll Do

• Support the day-to-day implementation of social channel strategies, ensuring best in class execution across platforms.
• Understand platform nuances and confidently publish on all social channels, pulling different publishing levers to optimise performance.
• Serve as the APAC platform lead, acting as the key point of contact between global and local teams, coordinating calendars and managing approval processes.
• Track and analyse performance across key KPIs, interpret platform and social data, and deliver actionable insights and optimisation recommendations.
• Be confident using Excel to manipulate the data you need to create content and campaign reports.
• Own commerce on social platforms, liaising with relevant teams to ensure catalogues are up to date.
• Develop and execute social-first campaigns and content that bring Burberry’s brand narrative to life in a culturally relevant way.
• Collaborate with creative teams to design and implement innovative, social-first campaigns that engage our audience.
• Identify and respond to trends, ensuring Burberry is part of the wider cultural dialogue in an authentic way.
• Confidently manage projects end-to-end, from strategy and content planning through to delivery and execution, ensuring excellence throughout.
• Work with a broad range of social tools for campaign execution and performance analysis - from listening to content-planning.
• Staying on top of, and proactively share news, trends, emerging platforms and interesting examples within the fashion sphere.
• Champion Burberry’s brand values across all social activations, working closely with cross-functional teams to deliver cohesive, impactful strategies.

What We're Looking For

• An in-depth understanding of all western social media platforms and native content, including but not limited to: Instagram, Facebook, X, Pinterest, Snapchat, TikTok, YouTube
• An understanding of Asian social networks is essential – WeChat, Weibo, Douyin, LINE, Kakao, Little Red Book
• Analytical mind with an understanding of social metrics, and how to interpret data into actionable insights and learnings
• Strong creative instinct with the ability to develop original, highly shareable ideas
• Experience delivering social-first brand campaigns from ideation to execution
• Strong stakeholder management and communication skills
• Highly organised, with the ability to manage multiple projects in a fast-paced environment
• A high attention to detail and a track record of operating in a fast-paced environment is essential