About this role
Social Media & Community Growth Manager
Company: Vepay Department: Marketing Location: Remote, Lagos, Nigeria
Requirements
- 2–4+ years managing social media for a consumer-facing brand
- Fintech, tech, lifestyle or FMCG experience is an advantage
- Strong knowledge of Instagram, TikTok, X, Facebook & LinkedIn
- Excellent copywriting, storytelling & short-form video skills
- Experience with influencers/content creators
- Proficiency in Canva, CapCut or similar tools
- Strong understanding of Nigerian digital culture
- Portfolio/examples of managed accounts or campaigns required
Key Responsibilities
- Develop and execute Vepay’s social media strategy
- Grow audiences organically and build active communities
- Create engaging content, campaigns and short-form videos
- Identify trends and develop relevant Vepay content
- Manage online communities and conversations
- Collaborate with influencers, creators & ambassadors
- Track social media performance and optimise campaigns
- Drive measurable outcomes including app downloads, sign-ups and product adoption
- Success will be measured by: Audience growth, engagement, content performance, community growth and business impact.