Social Media Campaign Manager

Social Media Campaign Manager

Responsibilities

• Build, execute, and scale social campaigns across all our social media channels including but not limited to: Twitter, YouTube, Tiktok, Facebook, LinkedIn, Instagram, and continuously innovate on opportunities for platform expansion to further reach various crypto audiences in the globe.

• Create a campaign calendar, and input creative ideas aligned to meet the platform's growth objectives.

• Develop and execute comprehensive sports sponsorship campaigns, and maximize cross-industrial audience reach to improve brand awareness.

• Work cross-functionally across broader cross-department teams to execute campaigns, driving excitement for key products & activities of Bitget and building brand awareness.

• Work closely with the global social media team to develop creative copywrite on crypto related contents and brand messages

• Explore daily X trends, festivals & events to build up trending content.

• Assist social media post requests where necessary

• Use social media analytic tools or third-party tools to track the performance and target of campaigns, and make analytical reports on a regular basis

• Job Requirements

• Bachelors degree in marketing, communications, or related degree.

• A minimum of 2 years of experience in social media campaigns with in-depth knowledge of the digital media landscape.

• Working knowledge of defining social media calender, strategies, and executing paid social activations. Needs to be organized and self-motivated.

• Superior communication and social media copywrite skills, such as the ability to translate longer-form messages and insights into compelling, digestible, engaging and brand-consistent social content that drives impression & engagement.

• Passionate about social media, and keeps researching the content to create an innovative, resonating, and authentic brand campaign experience.

• Familiar with sports like football, car racing is preferred.

• Demonstrated experience using social media management tools to monitor, report and engage (Meltwater, Sprinklr, Similarweb, Twitter Analytics, etc).

• Experience within the crypto industry & being a crypto enthusiast is a must

• Near-native in both spoken & written English is a must, and speaking Mandarin is preferred.

Required Skills

• Digital Media

• Football

• YouTube

• Twitter

• Mandarin

• Brand Awareness

• Sports

• Instagram

• Facebook

• Campaigns

• LinkedIn

• Analytics

• Social Media

• Marketing

• English

• Communication

• Management

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