About this role
Social Media Associate
New Muthokinju Hardware Limited is a leading distributor of Paint, Cement and other adhesives and decorating sundries.
Social Media Associate
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 2 - 3 years
- Location Nairobi
- Job Field Content, Editorial and Journalism
Key Responsibilities
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Develop and implement monthly social media content calendars.
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Create, publish, and manage engaging content, including graphics, videos, reels, stories.
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Manage the company's social media platforms, including Facebook, Instagram, TikTok, Linkedin, YouTube, and WhatsApp Business.
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Respond promptly to customer inquiries, comments, and messages while maintaining a positive brand reputation.
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Drive audience growth, customer engagement, and brand visibility through organic and paid campaigns.
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Coordinate influencer partnerships and collaborate with content creators and the Brand & Creative team.
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Monitor social media trends, competitor activities, and emerging digital marketing opportunities.
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Manage WhatsApp Business catalogues, promotions, and customer communications. Monitor campaign performance, prepare reports, and recommend improvements.
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Collaborate with Marketing, Sales, and Customer Service teams to support integrated marketing campaigns.
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Ensure all digital content aligns with the company's brand guidelines and communication standards.
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Qualifications and Experience
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Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. 2-3 years' experience in social media management, digital marketing, or content creation.
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Proven experience managing business social media accounts and creating engaging digital content.
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Proficiency in content creation and editing tools such as Canva, Adobe Creative Suite, or CapCut.
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Basic knowledge of social media analytics, Google Business Profile, and digital performance reporting.
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Experience using social media management tools and coordinating influencer campaigns is an added advantage.
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Professional certification in Social Media Marketing or Content Marketing is desirable.
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Check how your CV matches this job