Social Media and Digital Specialist

Job title: Social Media and Digital Specialist

About the Role The Social Media and Digital Specialist will own Nelson University’s day-to-day social media presence, developing content across platforms, including copywriting, photography, video, and basic graphic design. The role supports the VP for Marketing & PR in executing digital marketing initiatives and measuring performance. It is a hands-on role focused on content development, audience engagement, and data-driven optimization.

What You'll Do

• Execute the university’s official social media presence across platforms (Facebook, Instagram, YouTube, X/Twitter, LinkedIn) and curate/original posts with copywriting, photography, graphics, and video.
• Monitor channels daily and respond to questions/comments in timely, brand-appropriate manner.
• Maintain brand standards across accounts; collaborate with internal departments to ensure messaging is accurate and on-brand.
• Support digital advertising and campaign execution; maintain relationships with advertising partners and listing sites; research opportunities.
• Establish and track KPIs; analyze performance; prepare reports; support data-informed decisions; assist leadership in budget allocation.
• Collaborate with department leaders; recruit/train/manage a student social ambassador team and student workers for campus engagement.

What We're Looking For

• Faith Commitment: A strong commitment to the Christian faith and the mission and core values of Nelson University.
• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field.
• 1 - 2 years of professional experience in marketing or digital communications.
• Demonstrated hands‑on experience managing social media channels for an organization or brand.
• Strong writing and editing skills with attention to voice, tone, and accuracy.
• Experience with content creation tools such as Canva and/or Adobe Creative Suite.
• Experience working with social media management and publishing platforms.
• Ability to manage multiple projects, priorities, and deadlines in a collaborative environment.
• Strong communication skills and comfort engaging with diverse audiences.

Nice to Have

• 3+ years of professional experience in marketing or digital communications.
• Experience creating digital content, including graphics, photography, and/or video.
• Experience working with content calendars and campaign planning.
• Familiarity with project management tools such as Asana.
• Experience managing or supporting interns, student workers, or ambassadors.
• Familiarity with higher education, nonprofit, or mission‑driven organizations.
• Experience collaborating with cross‑functional teams (e.g., marketing, admissions, IT).