Social Content Creator / Strategist

About the Role Join P&G’s Boston Go & Tech Center in-house creative studio as a hybrid creator, strategist, and performance thinker who understands that content success is driven as much by platform mechanics as it is by creative quality. You will develop and execute content engineered for distribution across social platforms, optimized in real time, and connected to business outcomes. What You'll Do

• Algorithm-Aware Creative & Distribution: Translate platform mechanics (TikTok, Instagram, YouTube, retail media video) into creative advantage; design and produce content engineered for distribution signals; build repeatable content frameworks; develop multiple variations and continuously refine based on live performance data.
• Content Creation & Production: Concept, create, and publish platform-native content across TikTok, Instagram, YouTube Shorts; translate product benefits and brand messaging into simple, compelling, scroll-native storytelling; own execution from idea to production to publishing to iteration.
• Performance Optimization & Testing: Monitor performance using platform analytics and third-party tools; identify key performance drivers and optimize for reach/impressions; engagement rate; conversion signals; run structured testing across hooks, formats, messaging; partner with media teams to align creative with audience targeting; rapidly iterate on winning content.
• Trend Mining & Cultural Relevance: Continuously monitor platform trends; formats; emerging creators; cultural moments; identify opportunities to insert brands into conversations before they peak; adapt trends in a way that feels authentic to platform and relevant to brand; balance speed with brand safety.
• Platform Intelligence & Strategy: Stay ahead of changes in platform algorithms; content formats; feature releases; translate platform shifts into clear creative direction for the team; ensure content is optimized for both organic and paid distribution. What We're Looking For
• Bachelor’s degree in Marketing, Communications, or related field.
• Strong understanding of social media algorithms; audience behavior; platform-native content formats.
• Demonstrated ability to analyze performance data; translate insights into creative improvements.
• Excellent storytelling and communication skills.
• Experience managing a team.
• Ability to operate in a fast-paced, test-and-learn environment.
• Preferred: Experience working with major platforms (TikTok, YouTube, Meta) or in-house creative agency; experience with video editing and content production tools; familiarity with SEO and discoverability mechanics; experience integrating organic and paid social strategies. Nice to Have
• Experience with video editing and production tools.
• Familiarity with SEO and discoverability mechanics.
• Experience integrating organic and paid social strategies. Compensation & Benefits
• Starting salary range: USD 110,000 – 165,300 per year.
• Total rewards include salary + bonus (if applicable) + benefits.
• P&G is an equal opportunity employer and does not discriminate; immigration sponsorship is not available for this role.