Social Commerce Purchasing Manager

About the Role Social Commerce Purchasing Manager is responsible for building and leading P&G’s next-generation social commerce capability across P&G Philippines markets. This role unlocks growth through the rapidly evolving ecosystem of live selling, creator commerce, affiliates, and platform partnerships. The candidate will partner with P&G Marketing Team and external partners to enable, source, and scale high-impact social commerce solutions while ensuring value creation, commercial stewardship and performance. This is a unique opportunity to build a new capability from the ground up in one of P&G’s most dynamic and fast-growing spaces. What You'll Do

• Build & Scale Social Commerce Agency Ecosystem
• Lead the end-to-end development of P&G’s social commerce agency ecosystem
• Define sourcing strategies across TikTok Shop, live commerce, affiliates, and creator-led selling models
• Identify and onboard best-in-class partners (TSPs, MCNs, creator agencies, platforms)
• Establish scalable operating models for live selling, UGC generation, and affiliate programs
• Lead Strategic Partnerships & Negotiations
• Build and manage relationships with platforms (TikTok, etc.), TSPs, MCNs, and other relevant agencies
• Lead high-stakes commercial negotiations to unlock value, flexibility, and innovation
• Structure win-win partnerships that enable scale while ensuring cost efficiency and ROI
• Deliver Value Creation & Governance
• Drive value creation through commercial optimization, cost efficiency, and new funding models (e.g., platform incentives, co-investments, etc.)
• Develop frameworks, benchmarks, and KPIs to measure success and scale best practices
• Develop and execute purchasing operations, ensuring timely and quality delivery of sourcing recommendations, contract execution, and supplier payments
• Ensure compliance with P&G policies while enabling speed and agility in execution
• Build Future-Ready Capability
• Stay ahead of trends across social commerce, creator economy, and digital performance marketing
• Codify learnings and build playbooks to scale across brands and markets
• Upskill internal teams and stakeholders on social commerce best practices What We're Looking For
• Proven experience in Social Commerce, Digital Performance Marketing, or Platform Ecosystems (e.g., TikTok, TikTok Shop, Douyin, Shopee/Lazada affiliate ecosystems). Experience in handling Beauty Social Commerce is preferred.
• Strong understanding of live selling, creator ecosystems (MCNs), UGC, and affiliate marketing models
• Experience working with platforms, agencies, or commerce enablers (TSPs) is highly preferred
• Strong commercial acumen and negotiation skills
• Ability to operate in a fast-paced, ambiguous environment and build new capabilities from scratch
• Excellent stakeholder management and cross-functional collaboration skills
• Strong negotiation and communication skills; ability to manage projects and solve problems
• Proactive mindset with the ability to leverage AI to drive digitization and efficiency
• Proficient in Microsoft Excel and PowerPoint Nice to Have
• Beauty Social Commerce experience is preferred
• Prior experience with TikTok/TikTok Shop and creator ecosystems Compensation & Benefits
• Salary details not disclosed. P&G offers comprehensive benefits and programs typical for a senior role within a global consumer goods company.