About this role
The Role
We’re looking for a Social Commerce Manager to join our growing e-comm team to set-up, launch and manage TikTok Shop. This role sits at the critical center of full-funnel marketplace trading, performance marketing, and creator network management. As we launch this new channel, you will support the Head of E-Comm with the TikTok Shop P&L, balancing retail sales margins against advertising spend, affiliate commission tiers, and creator sample costs. As well as sourcing creators, guiding their creative direction through a performance feedback loop, whitelisting winning assets, optimising mobile-first PDPs, and feeding data-driven conversion insights back to our in-house organic social team to turn community reach into commercial revenue. In this role you will get to manage: P&L & storefront trading P&L management: Set-up and optimise total TikTok Shop financials, balancing gross sales against ad spend, sample costs, and affiliate payouts. Commercial variables: Set and adjust tier-based affiliate commission rates and in-app promotional discounts to protect product margins. Storefront operations: Set-up and manage the TikTok Shop Seller Center, including inventory forecasting, custom product bundling, and the promotional calendar. PDPs: Work with in-house creative on mobile-first image carousels, variant options, and embedded shoppable videos to maximise conversion. Logistics & shop health: Partner with warehouse teams to meet TikTok’s dispatch and shipping SLAs. Creator sourcing & creative feedback loop Sourcing: Identify, outreach to, and onboard creators with high-converting audience data. Creative direction: Brief creators with native frameworks, defining the exact visual hooks,