About this role
Shopper Marketing Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 5 - 7 years
- Location Thika
- Job Field Marketing and Communication
Purpose
- Lead Capwell's shopper marketing agenda —translate category and brand strategy into shopper, channel and point-of-purchase programmes that influence choice and conversion. The integration point between Marketing and Commercial
Experience
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5–7+ years' FMCG with substantial shopper / trade marketing, category, brand or commercial activation exposure; strong GT and MT knowledge
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COMPETENCIES
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Technical: shopper marketing and insight
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Commercial Analytics · Marketing ROI
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Budget Management Behavioural: Commercial Orientation
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Shopper Focus · Strategic And Analytical Thinking
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Influencing Without Authority
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Collaboration
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Negotiation
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Execution Discipline
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Accountabilit
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