Shopper Manager

Shopper Manager - Chrome

About the Function

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels, and occasions to ensure our brands are part of life's moments that matter.

It's a dynamic, people-focused environment where curiosity, commercial competence, positive relationships make the difference. You'll have the opportunity to grow your network, develop your skills, and see the direct impact of your work every day.

About the Role

Dimensions of the Role: a) Financial

• The programmes developed by the Shopper Manager contribute to the delivery of KBL's P&L and the performance of their designated categories and brands.
• Accountable for the in-outlet programme creation budget.
• Measured against KBL growth targets and key battlegrounds related to their designated categories.

b) Market / Environment Complexity

• The Shopper Manager has a broad reach across KBL, covering all channels and brands within their designated category.
• The individual will work within the parameters of Marketing Business Plans, while demonstrating country, category, and customer insights to deliver initiatives that can be scaled across multiple countries and channels.
• The individual will be regarded as the specialist in developing world-class in-store and on-premise activation programmes, with the freedom to deliver the best work to drive category growth and ensure brand performance ahead of the category.
• The role requires mobility, with approximately 30% travel across KBL divisions.

Key Accountabilities and Responsibilities

• The Shopper Manager is responsible for in-store and on-premise programmes for their designated category and brand.
• Responsible for creating category and brand Shopper Marketing programmes for scaled execution across multiple channels.
• Responsible for the end-to-end development of in-store and on-premise programmes, from initial brief through to toolkit development, customer proposition creation, execution support, and post-implementation measurement and evaluation.
• Responsible for ensuring programmes are commercially viable and drive category growth, with brand performance exceeding category performance.
• Responsible for the in-outlet programme creation budget.

Key Stakeholders

• The Shopper Manager reports to the Shopper Marketing Manager.
• This role forms part of the team that bridges Brand/Consumer Marketing and Customer Marketing. Key internal stakeholders include Marketing & Brand Managers, Innovation Managers, Innovation Commercialisation Managers, and Channel Development Managers.
• Externally, the role is responsible for building strong relationships with BTL and Shopper Marketing agencies and will work closely with some of KBL's largest customers (>£100K NSV) to deliver differentiated solutions.

Experience / Skills Required

• Bachelor's degree or equivalent experience in Commerce, Sales, Marketing, Business, or a related field.
• Minimum of four years' experience within a commercial environment.
• Demonstrated leadership experience, including people leadership and/or leading through influence.
• Consistent track record in Marketing and/or Sales (Customer Marketing).
• Strong creative judgement and commercial understanding of customers and shoppers.
• Multi-channel experience, preferably across Customer Marketing, Trade Marketing, Key Accounts, and Field Sales.

Skills

• An individual who understands how to get things done within KBL and can influence across a broad network. While critical thinking is important, success in this role also requires the ability to make decisions and act with pace.

• Ability to inspire agencies to deliver exceptional work and ideally experience working with key customers.

• Ability to influence across different business units.

• Strategic capability to see opportunities, develop strategies, and lead successful execution.

• Ability to synthesise sophisticated data sets into actionable insights that inform commercial plans and drive business objectives.

• Strong personal and interpersonal skills, with the ability to work optimally across cross-functional teams, including Supply, Commercial Leadership, Brand Teams, and Executive stakeholders.

• Strong project management skills, with the ability to take ideas from concept through to execution and completion.

• Excellent communication and presentation skills, with the ability to translate strategy into clear and actionable execution plans for distributor and field teams.

• Working with Us

• Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

• We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

• Our purpose is crafting iconic drinks chosen for life's moments. It is our people, with their different experiences, perspectives, and talents, who make that possible.

• We value diversity in its broadest sense and want everyone to feel they can belong, contribute, and strive for their personal best. You'll work alongside people with different backgrounds, experiences, and perspectives, exciting, supporting, and learning from one another as one outstanding team.

• Together, we're constantly learning and improving, combining the strength of our people, capabilities, and iconic brands to set the standard, grow, and win. Wherever you join us, you'll have the opportunity to contribute, make an impact, and play your part in making life's moments mean a little more.

• Ready to bring your best? This could be your opportunity.

• If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

• Recruitment Scam Warning

• Protecting candidates is very important to us. All communications regarding your application will come from a work email. During our recruitment process, we will never ask for money.

Worker Type :

• Regular

Primary Location:

• UDV

Additional Locations : Job Posting Start Date :

• 2026-09-18

• With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love.

• From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible.

• Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people.

• Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future.

• You’ll be empowered to learn, grow, thrive, and make a lasting impact.

• DRINKiQ

• What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

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