About this role
SEO Specialist
InCruiter
Job descriptionApplication
About the role
We are looking for a highly analytical and performance-driven SEO Specialist to improve InCruiter’s online visibility, organic traffic, keyword rankings, and lead generation across digital platforms.
The ideal candidate should have strong expertise in technical SEO, on-page and off-page optimization, content strategy, keyword research, and performance analytics with experience working in SaaS, B2B, or HR Tech environments preferred.
EXCITED ABOUT YOUR TASKS?
- Develop and execute comprehensive SEO strategies to improve website rankings and organic traffic.
- Perform keyword research, competitor analysis, and content gap analysis to identify growth opportunities.
- Optimize website pages, landing pages, blogs, and content for search engines and user experience.
- Manage on-page SEO activities including meta tags, internal linking, schema, URL structure, and content optimization.
- Drive off-page SEO activities such as backlink building, outreach campaigns, and authority development.
- Conduct technical SEO audits and work closely with development teams to resolve SEO-related issues.
- Monitor website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Collaborate with content, design, and marketing teams to create SEO-focused content strategies.
- Track, analyze, and report SEO performance metrics, rankings, traffic, and conversion trends.
- Stay updated with the latest Google algorithm updates, SEO trends, and digital marketing best practices.
WHAT WILL YOU NEED TO SUCCEED?
- 3–6 years of experience in SEO, Digital Marketing, or Organic Growth roles.
- Strong understanding of on-page, off-page, and technical SEO concepts.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, and Google Search Console.
- Knowledge of keyword strategy, content optimization, backlink analysis, and website auditing.
- Understanding of HTML, CSS, WordPress, and website structures will be an added advantage.
- Experience working with B2B, SaaS, HR Tech, or technology-driven businesses preferred.
- Strong analytical, reporting, and problem-solving skills.
- Excellent communication and collaboration abilities.
- Ability to work in a fast-paced startup environment with ownership and execution focus.
- Master’s degree in Marketing, Business, Communications, or related fields preferred.
WHY JOIN INCRUITER?
- Be part of a fast-growing AI-first HR Tech company transforming the future of hiring.
- Opportunity to work on global SEO and organic growth initiatives.
- High-growth environment with ownership and leadership exposure.
- Work closely with product, content, and marketing leadership teams.
- Competitive compensation along with attractive growth opportunities.
Must-have skills
AEO and GEOB2B MarketingTechnical SEO
Good-to-have skills
off page optimizationon page optimizationkeyword strategy