SEO Manager - Italian Market

Job title: SEO Manager - Italian Market

About the Role Factorial is looking for an SEO Manager for the Italian Market to own and scale the Italian SEO strategy and drive organic and AI-powered growth in Italy. You’ll own the strategy and partner with product, content and growth teams to improve performance across the funnel.

What You'll Do

• Own and execute the SEO strategy for the Italian market, including on-page, off-page, and technical SEO.
• Conduct keyword research, competitor analysis, and SERP deep-dives to identify growth opportunities.
• Perform technical SEO audits and define priorities to improve site health and performance.
• Collaborate with content, product, and growth teams to integrate SEO into product and marketing initiatives.
• Create data-driven content briefs aligned with user intent and conversion goals.
• Monitor and analyze performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog.
• Test hypotheses and iterate continuously to improve rankings, traffic, and lead generation.

What We're Looking For

• 2–4 years of experience in SEO (agency or SaaS experience is a plus)
• Strong knowledge of technical SEO, content SEO, and analytics
• Hands-on experience with tools such as GSC, Ahrefs, SEMrush, and Screaming Frog
• Data-driven mindset with ability to turn insights into actions
• Strong analytical and problem-solving skills
• Proactive, structured, and collaborative working style
• Native or C2 level Italian
• Ability to work across multiple stakeholders and teams
• Factorial bets for potential and growth. We currently evaluate all seniority levels, as we believe diversity and collaboration are the key for rocking the world! If you seek a place to demonstrate ownership of your own success, but you don't meet every point of this Job Description, please, apply anyway!

Nice to Have

• Agency or SaaS experience is a plus

Compensation & Benefits

• Alan as private health insurance
• High growth, multicultural and friendly environment
• Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Food discounts with Nora
• Pet Friendly
• More details to be shared during the interview process