SEO & GEO Specialist (Part-time)

SEO & GEO Specialist (Part-time)

Remote

Salary

USD 1,000 monthly

Employment Type

Part-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

October 27, 2026

About the Company

Scale Army Careers is a recruitment platform dedicated to connecting talent with opportunities. They partner with various organizations, including a full-service advertising, digital media, and AI-forward marketing agency. This agency serves local, regional, government, education, and public-sector clients, focusing on expanding its organic-search capabilities. They are developing a modern SEO offering that combines traditional search strategy with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), aiming to provide clients with innovative digital marketing solutions.

Job Description

The digital marketing landscape is rapidly evolving, with AI-powered search and new optimization strategies emerging. This role is crucial for agencies looking to stay ahead by integrating Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) into their service offerings.

The SEO & GEO Specialist will be instrumental in developing and implementing cutting-edge organic search strategies, focusing on technical SEO, content optimization, and leveraging AI to enhance client visibility. This position impacts business ROI by driving measurable organic growth and expanding the agency's service capabilities in a competitive market.

Required Skills

• SEO AuditsTechnical SEOContent StrategyKeyword ResearchLocal SEOGoogle Analytics 4Google Search ConsoleSemrushAhrefsScreaming FrogGoogle Business ProfileWordPressReportingGEOAEO

Key Responsibilities

• Conduct comprehensive SEO audits covering technical SEO, on-page optimization, content, website structure, local search, and organic performance.
• Develop client-specific SEO roadmaps based on business objectives, current performance, competition, and audience search behavior.
• Conduct keyword research, search-intent analysis, competitive analysis, and topic research.
• Identify high-impact organic-growth opportunities and prioritize recommendations based on expected business impact.
• Establish measurable SEO goals and KPIs for assigned client accounts.
• Optimize existing website content, including page titles, meta descriptions, headings, URLs, internal links, image attributes, and page structure.
• Identify content gaps and recommend blogs, landing pages, FAQs, resource pages, service pages, and other search-driven content.
• Develop SEO and GEO content briefs for writers, social media teams, creative teams, and web partners.
• Create keyword maps, topic clusters, and content strategies aligned with audience questions and search intent.
• Ensure website content supports organic visibility and a clear, useful user experience.
• Identify technical SEO issues involving crawling, indexing, redirects, broken links, duplicate content, canonical tags, sitemaps, robots directives, page speed, and mobile usability.
• Review website architecture and provide clear technical recommendations to developers and web partners.
• Identify opportunities to implement schema markup and structured data.
• Manage or support local SEO initiatives, including Google Business Profile optimization, local keyword strategies, location-based content, and citation consistency.
• Monitor Google Search Console and other SEO tools to identify technical issues and optimization opportunities.
• Research how clients, brands, services, and competitors appear across AI-powered search and answer experiences.
• Identify high-value questions and natural-language queries used across search engines, voice assistants, and AI platforms.
• Develop content and information-architecture recommendations that improve clarity, entity signals, topical authority, and machine understanding.
• Identify opportunities for FAQs, question-based content, structured information, reputable third-party mentions, citations, and digital authority-building.
• Monitor emerging GEO, AEO, and AI-search practices, tools, and measurement approaches.
• Test practical GEO and AEO strategies, document findings, and distinguish meaningful opportunities from unsupported claims.
• Monitor performance through Google Analytics 4, Google Search Console, keyword rankings, traffic, conversions, impressions, clicks, engagement, and agreed-upon KPIs.
• Prepare monthly SEO reports explaining performance changes, their significance, and recommended next steps.
• Present SEO findings and recommendations to clients and internal stakeholders.
• Collaborate with social media, content, creative, production, paid media, and web teams to align SEO insights with broader marketing initiatives.
• Identify repetitive SEO, reporting, research, and auditing tasks that could benefit from AI-assisted workflows and automation.
• Develop reusable processes for SEO research, reporting, content planning, and audits.
• Help refine and package the agency's SEO + GEO service offering for current and future clients.
• Stay informed about evolving search behavior, AI tools, and organic-discovery trends.

Qualifications

• 4+ years of hands-on SEO experience, ideally within an agency or multi-client environment.
• Experience managing SEO strategies across technical SEO, on-page optimization, content planning, analytics, and reporting.
• Experience managing multiple client accounts and priorities.
• Experience with local SEO is strongly preferred.
• Strong working knowledge of Google Analytics 4, Google Search Console, Semrush, Ahrefs, Screaming Frog, Google Business Profile, and comparable SEO platforms.
• Experience working with WordPress or other content management systems.
• Ability to identify technical SEO issues and provide actionable recommendations to developers and web partners.
• Strong keyword research, search-intent analysis, content strategy, and competitive research skills.
• Ability to analyze organic-search performance and translate findings into prioritized recommendations.
• Experience with Looker Studio or similar reporting platforms.
• Ability to create clear SEO reports and explain complex search findings to clients and internal stakeholders.
• Strong organizational skills and ability to manage multiple client accounts and competing priorities.
• Ability to test emerging search approaches, document results, and identify practical optimization opportunities.
• Familiarity with schema markup and structured data.
• Familiarity with AI-assisted research.
• Knowledge of Generative Engine Optimization (GEO).
• Knowledge of Answer Engine Optimization (AEO).
• Familiarity with AI-search visibility and emerging organic-discovery practices.