SEO/AEO Specialist

SEO/AEO Specialist

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role

Reporting to the Senior Manager, Web

Experience

• Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers.

• Working within the Senior Manager’s strategy, the Specialist performs data-driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E-E-A-T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content.

• Partnering with Product, Design, and MarTech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our sites, so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and making sure our sites work perfectly for both people and bots.

• How You Will Make an Impact

Technical Site Health & Engineering:

• Audit and optimize site backend infrastructure (JavaScript, CSS, HTML, sitemaps, robots.txt files, hreflang and canonical tags etc

• Resolve crawling, indexing, rendering and performance issues

• Manage Structured Data.

• Work with the Product Owner to build/prioritize backlogs for MarTech teams.

• Content & Answer Optimization (AEO)

• Conduct periodic content audits

• Apply NLP, Entity Optimization, Topic Clustering, and E-E-A-T

• Develop optimization guides

• Track AI citations

• Optimize for conversational intent and semantic search.

• Implement and maintain internal linking strategies to strengthen topic clusters, improve crawlability, and signal content

• Relationships to search engines and AI models. to search engines and AI models.

• Analytics, Measurement & Reporting

• Track and report on SEO/AEO health using the KPIs set by the Manager, WEO.

• Work with Analytics to build and manage dashboards that track growth and AI citations.

• Measure ‘before and after’ results to show exactly how much traffic and visibility our technical and content