Senior Web Analytics Analyst
About this role
Senior Web Analytics Analyst
We are seeking a Senior Web Analytics Analyst to support our digital product and business teams by leading web analytics strategy, implementation, reporting, and experimentation initiatives. This role will be responsible for managing and enhancing Google Analytics tagging implementations, defining analytics requirements for new digital features, developing dashboards and reporting in Looker Studio, and delivering actionable insights that drive product and business decisions.
The ideal candidate combines strong technical analytics expertise with business acumen and experience translating user behavior data into measurable recommendations. This individual will also play a key role in A/B testing strategy, experiment setup, performance measurement, and presenting findings to stakeholders across product and leadership teams.
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