Senior Vice President - Insights + Analytics (Healthcare Sector)

Senior Vice President - Insights + Analytics (Healthcare Sector)

Overview

FleishmanHillard has an immediate opening for a Senior Vice President to join our TRUE Global Intelligence Team in one of our U.S. locations in a hybrid role. TRUE Global Intelligence is the intelligence consultancy within FleishmanHillard, and the practice integrates primary and secondary research methods with communications measurement and analytics to inform and evaluate communications strategies.

The Senior Vice President must have demonstrable healthcare expertise, even if they have worked across other industries. Must have a deep understanding of key trends in the healthcare landscape, therapeutic areas, business models, and regulatory environment. They must have a healthcare client perspective – understand what healthcare clients care about and how TGI can help solve it. They see expansion opportunities within existing relationships – different business units, therapeutic areas, service lines, geographic expansion, etc. They build deep, trust-based relationships with teams and clients. They see the big picture, how particular projects fit into overall client strategy, how research fits into the firm’s offering, how partnership creates organizational success.

In this role we are looking for a candidate who is passionate about leading teams to produce impactful insights, leverage cutting edge methodologies and thrives in interactions with partner agency teams and clients. The role will be an ideal fit for someone who thrives in building integrated teams, connecting insights to strategy, and thinking creatively about the role data and intelligence plays in communications.

FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Responsibilities

• Manage multiple project teams simultaneously; collection of relevant data, analyzing data, producing research reports, presenting finding and conclusions to clients, ensuring established processes are followed, and maintaining required documentation to deliver results that meet the highest quality standards.
• Manage and lead a geographically dispersed team of researchers who focus on healthcare and life sciences clients, build teams to scale to client needs, adapt to changing needs and resource client work effectively.
• Actively engage in business development to identify, prioritize and amplify opportunities across accounts and the best ways TGI can support their needs.
• Engage directly with clients and provide strategic counsel throughout all stages of the process and deliver exceptional research that meets the clients’ business needs and solve specific client business problems.
• Responsible for revenue growth and profitability of client accounts to meet firm’s financial goals. Accountable for the quality of P&L management and the alignment between local and global strategy.
• Monitor and forecast business performance and the costs and resources in partnership with the Finance team.
• Work with the intelligence team to ensure highest standards, strong methodologies and quality outputs of the work across a range of methods and approaches.
• Engage stakeholders as a strategic consultant and ask the right questions, understand the business objectives, and ultimately help to scope the research that will have the most impact.
• Provide guidance to teams on QC plans for projects.
• Lead development of narratives for research findings; drafting of proposals and statements of work for new opportunities with existing clients.
• Develop pricing for proposed measurement and secondary research projects.
• Develop relationships to spearhead organic growth of business with existing accounts to find new opportunities and propose solutions to problems.
• Escalate issues that impact the timeline, budget or data quality in a timely manner.

Qualifications

• Ability to join us in a hybrid model of working in-person in the office weekly in one of our U.S. offices.

• Minimum 15+ years of experience in communications measurement or market research. Experience working with clients in the health and life sciences sector.

• Able to build strong working relationships with clients, team members and stakeholders. Track record of building successful relationships across organizations to promote the impact and value of research, analytics and insights.

• Demonstrable success growing revenue and expanding client relationships.

• Proven analytical and deductive reasoning skills; able to translate findings into actionable insights, ability to interact with all levels using both technical and non-technical verbiage, great at presenting findings to a diverse audience.

• Experience with various types of research engagements including: corporate reputation, highly curated media monitoring, thought leadership, measurement and optimization and brand positioning, AI integrations.

• Hands-on experience in AI applications and tools and demonstrated proficiency in integrating and developing AI solutions alongside more traditional research methods

• Strategic thinker who understands marketing strategy and how to use research methods and analysis to deliver actionable findings for clients.

• Excellent project management skills; capable of setting priorities, meeting deadlines and managing projects.

• Able to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities.

• Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage. Great at presenting findings to a diverse audience.

• Experience in media measurement, including earned, owned, and/or paid

• Expertise in media data collection tools such as Talkwalker, Brandwatch, Cision, Signal AI, etc.

• Experience or interest in AI applications and tools for AI search measurement or AI-enabled analytic techniques

• Comfortable with asking good questions in order to get to the heart of issues quickly and act decisively while seeing the “bigger picture.

• Our Story

• FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

• FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

• FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical condi