Senior Vice President, Health & Wellness

Senior Vice President, Health & Wellness

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership. You’ll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You’ll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results.

This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.

Here’s what you’ll be doing:

• Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings

• Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels

• Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events

• Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges

• Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction

• Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights

• Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue

• Raise the agency’s visibility and reputation by leading new business initiatives, pitches and thought leadership

• Coach, mentor and motivate junior PR professionals

Here’s what you’ll have:

• 12+ years of public relations and communications experience, with at least half in a PR agency setting

• Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers

• Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents

• Proven success delivering communications programs that meet or exceed targets

• Ability to maintain and expand client relationships while pursuing and converting new business opportunities

• Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment

• Event and conference experience, including live and virtual activations

• A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!

• Flexible PTO

• Summer Fridays and Winter, Spring, and Fall Fridays too!

• Hybrid work model offering flexibility and work-life balance

• Expanded parental leave and family planning support

• Continuous learning through "5W University" and development initiatives

• Student Loan Reimbursement

• Professional Development Support

• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!

• Charitable giving, including matching donations

LI-Hybrid