Senior UX/UI Design Lead

Job title: Senior UX/UI Design Lead

About the Role As the Senior UX/UI Design Lead on team LFG, you will drive the UX/UI for an Unannounced Project from pre-production onward. You will collaborate with Directors and other Leads to develop product and staffing strategies for the UX/UI discipline, turning player experience goals into user experiences that support both player needs and product goals, as part of a fun, cross-discipline team devoted to turning a creative dream into a new franchise at PlayStation.

What You'll Do

• Establish and maintain the UX/UI development roadmap, upholding the vision of the game by understanding its product and player needs, working with the Game Director
• Proactively represent UX/UI in discussions, feature prioritization, and goal creation, ensuring the UX/UI and player experiences effectively support aspects of the game such as core gameplay mechanics, social mechanics, monetization strategies, live events, and player progression systems
• Collaborate with the Art Director to capture the look and feel of the user interface, communicating the direction, feedback and thoughts to the UX/UI team
• Deliver functional wireframe specs, user flow diagrams, information architecture, interactive prototypes and more to drive alignment on UX/UI vision to cross-functional teammates
• Design from first principles, through deeply understanding the game genre, analyzing competitive references, actively participating in playtesting sessions, and collaborating with User Research to uncover player needs and motivations, and address usability concerns
• Establish and maintain robust UX standards and best practices across the studio in coordination with the UX/UI department, encompassed by UX/UI pillars, design systems, pipelines, and component libraries to enhance development efficiency, consistency, and quality
• Build and maintain a healthy UX/UI team through staffing planning, hiring, and development management, embracing a “we” culture

What We're Looking For

• Experience leading or directly supporting leadership in an ongoing live service game
• Expert skills of clear written and verbal communication, such as Slack messages, presentations, wireframes, flows, prototypes, and design documentation
• Expert ability to articulate UX/UI design decisions and work effectively with cross-disciplinary teams (Game Design, Art, Engineering, Test, etc.)
• Expert ability to give constructive feedback, receive feedback gracefully, and apply it to improve work
• Proficiency in creating, communicating, and enforcing UX/UI standards, systems, and pipelines
• Strong collaboration with User Research and participation in playtesting to ground design in player needs