Senior UX/UI Designer

Senior UX/UI Designer

Publicis Groupe Careers

Publicis Groupe is a global leader in marketing, communication and digital transformation.

Overview

Join Publicis Sapient as a UX/UI Designer to craft impactful digital experiences for a major multinational tobacco industry client.

This role focuses on designing for direct-to-consumer (D2C) digital ecosystems — blending creativity, data insights, and usability to optimize customer journeys. You’ll collaborate with multidisciplinary teams and be assigned to one of two areas:

• Top of Funnel: pages that attract and engage new visitors — homepages, landing pages, campaigns, and discovery experiences.
• Bottom of Funnel: paths that convert visitors — product pages, forms, checkout flows, and account experiences.

Your Impact

• Design website updates, new pages, and layouts from brief to handover, across desktop and mobile.
• Map and enhance user journeys within your assigned funnel stage to fix drop-off points.
• Use analytics, user research, and A/B test data to inform design decisions.
• Produce wireframes, prototypes, high-fidelity UI in Figma, extending design systems when needed.
• Collaborate closely with developers, strategists, copywriters, and product owners to deliver seamless experiences.
• Design to WCAG 2.2 AA accessibility standards, with SEO and performance in mind.
• Participate in design reviews, workshops, and client presentations; clearly communicate design rationale.
• Prototype ideas and support user testing in collaboration with optimization colleagues.
• Share early work, give and receive critique, and contribute to common design patterns.

Qualifications

• Skills & Experience

• 5+ years of experience in visual design, with a strong portfolio showcasing digital design work.

• Strong UX and UI craft — from information architecture and user flows to visual design and responsive layout.

• Fluency in Figma, including components, auto layout, and design system management.

• Experience collaborating with and presenting to clients or senior stakeholders.

• Understanding of how design impacts acquisition and conversion metrics.

• Working knowledge of accessibility principles (WCAG) and HTML/CSS feasibility.

• Prototyping skills and an analytical mindset suited for data-driven problem solving.

• Fluent written and spoken English.

• Comfortable working in the tobacco category.

• Set Yourself Apart With

• Agency or consultancy background.

• Experience with conversion rate optimization (CRO), A/B testing, or experimentation tools.

• Design experience for CMS-driven or component-based websites.

• Skills in motion or interaction design.

• Comfort using AI-powered design tools to enhance creative output.

• Additional information

• An inclusive workplace that promotes diversity and collaboration.

• Access to ongoing learning and development opportunities.

• Competitive compensation and benefits package.

• Flexibility to support work-life balance.

• Comprehensive health benefits for you and your family.

• Wellness program and employee assistance.