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Senior User Acquisition Manager
DropFake
remote
Remote (North America)
About this role
ABOUT YOU
- 5+ years of hands-on performance marketing / UA experience in the mobile gaming industry.
- Proven track record of successfully launching, scaling, and managing large-scale UA budgets for top-grossing or high-volume mobile titles.
- Strong experience coordinating campaign surges and creative strategies with LiveOps calendars, event cycles, and live-service game updates.
- Channel Expertise: Deep technical mastery of core networks (Meta Ads, Google UAC, TikTok, AppLovin, Unity Ads, IronSource, Apple Search Ads).
- Proficient with major MMPs (AppsFlyer, Adjust, Singular), analytics suites (Looker, Tableau, BigQuery, Excel), and store optimization tools.
- Advanced understanding of mobile game monetization models (IAP, IAA, Hybrid), pLTV modeling, and retention dynamics.
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