About this role
ABOUT YOU
- 5+ years of hands-on performance marketing / UA experience in the mobile gaming industry.
- Proven track record of successfully launching, scaling, and managing large-scale UA budgets for top-grossing or high-volume mobile titles.
- Strong experience coordinating campaign surges and creative strategies with LiveOps calendars, event cycles, and live-service game updates.
- Channel Expertise: Deep technical mastery of core networks (Meta Ads, Google UAC, TikTok, AppLovin, Unity Ads, IronSource, Apple Search Ads).
- Proficient with major MMPs (AppsFlyer, Adjust, Singular), analytics suites (Looker, Tableau, BigQuery, Excel), and store optimization tools.
- Advanced understanding of mobile game monetization models (IAP, IAA, Hybrid), pLTV modeling, and retention dynamics.
- Translate high performance insights and in-game event calendars into actionable growth strategies that keep our games at the top of the charts.
- Architect, launch, and optimize high-scale performance marketing campaigns across major channels.
- Own multi-million-dollar UA budgets with strict accountability for ROAS, CPI and LTV targets.
- Partner closely with LiveOps and Product teams to synchronize UA pushes, budget scaling, and retargeting initiatives with in-game events, seasonal updates and feature releases.
- Translate live-ops themes and in-game mechanics into compelling ad creative briefs.
- Build structured creative hypothesis frameworks (concepts, playable ads, video formats) in collaboration with internal art teams.
- Monitor early post-install cohort metrics alongside Product/Analytics teams to evaluate player quality and adjust bidding or targeting strategies in real time.
- Leverage predictive LTV (pLTV) models for long-term budget allocation.
- Maintain direct relationships with platform reps (Meta, Google, TikTok, to access alpha/beta features and strategic benchmarks.
STUFF WE ARE EXCITED TO SEE
ABOUT US
We founded Drop Fake to build a progressive games company defined by autonomy, honesty, and an open, inclusive culture. Our flat structure fosters self-organization, transparent communication, and shared responsibility. At the core of our approach is peer-driven accountability, where every team member plays an active role in shaping and owning our collective vision.
Our commitments include:
- Salaried employees will be granted stock options and as such are owners of the company.
- We offer non-accrual vacation, which means you take time off when you need it!
- We are a fully remote studio across North American time zones.
- We create a safe place for you to feel empowered to share your ideas.
- Side hustles - It’s ok to work on your own projects!
Drop Fake is an equal opportunity employer and we encourage applications from all qualified individuals. We are committed to a diverse, creative, and fun-loving workplace!