About this role
About the Role
Own and scale Meta paid acquisition for an early-stage AI-powered B2B SaaS company, helping shift growth toward small and midsize businesses. You will work across performance marketing, creative, product, and measurement to build a testing program that drives sustainable growth.
What You'll Do
-
Set Meta budget allocation and campaign strategy, managing seven-figure monthly spend against ROAS and LTV:CAC targets.
-
Analyze campaign results, identify creative patterns, and provide the in-house creative team with structured, data-backed briefs.
-
Run a high-velocity testing program across audiences, creative, campaign structures, and micro-personas.
-
Connect channel performance to unit economics and incrementality, partnering on attribution and measurement.
-
Build tools, automations, and workflows, using AI where it can make user acquisition faster and more autonomous.
-
Turn testing results into actionable insights that support the shift toward SMB and business audiences.
What We're Looking For
-
At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
-
Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
-
Experience working closely with creative teams, developing data-led hypotheses, and creating effective feedback loops.
-
Experience building tools or automating workflows with code or AI-native platforms.
-
A track record of structured, fast-paced testing and clear communication with cross-functional partners.
Compensation & Benefits
Salary: $60,000 to $70,000 USD annually.
Location
Remote, with Paris, France as the primary location.