Senior Technical Product Manager for Lead Generation & Customer Acquisition

Berlin, Germany

Berlin, hybrid

As the Senior Technical Product Manager for Lead Generation & Customer Acquisition, you are a senior individual contributor and the go-to product expert at the intersection of Marketing and Technology. You will drive the technical roadmap and delivery of scalable solutions that power global digital customer acquisition.

You'll drive impact through deep product vision, technical fluency, and close collaboration with marketing and IT stakeholders to deliver mission-critical lead generation solutions. This is a high-impact, cross-functional role where you bridge the gap between business needs and technical execution, orchestrating multiple specialized engineering teams to build products that scale.

What you'll do

• Own and drive the technical product roadmap for wholesale expansion, lead generation, and the stability of solutions across existing markets

• Act as the ultimate translator between Marketing, Sales, and Engineering, turning complex business ideas into clear, actionable technical requirements and user stories

• Work closely with engineers to assess feasibility, break down requirements, estimate effort, allocate work, and ensure successful delivery.

• Collaborate with Contact Center team managing CRM workflows to ensure seamless dialing capabilities and customer care processes (Zendesk, Genesys, Aircall)

• Align with Data Engineering team to ensure accurate data ingestion and robust pipelines for e2e marketing/sales reporting in Power BI

• Coordinate with Operations teams to ensure system stability and address cross-domain issues pragmatically

• Drive requirements for UI/UX improvements and prioritize implementation of A/B testing strategies to maximize conversion rates and user experience

• What you bring

• 10+ years of professional experience in technical product management, including 2-3 years in software development

• Proven experience working at the intersection of Marketing and Tech. Deep understanding of lead generation funnels, tracking, attribution models, and CRM integrations

• A strong technical foundation and the ability to discuss system architecture, API integrations, data pipelines, and cloud environments (GCP/AWS) with engineers

• Strong stakeholder management skills and the ability to connect business objectives with technical execution

• Experience driving complex, multi-team projects independently in fast-paced, agile environments

• Fluent English and excellent communication skills

• Why join us

• As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

• Take ownership of products with clear and measurable business impact

• Connect strategic business goals with hands-on technical delivery

• 30 days of paid annual leave

• Subsidized VBB or Deutschland ticket

• Dedicated learning & development budget and weekly learning time + LinkedIn Learning license

• Company Urban Sports Club membership

• Mobility allowance for relocation if you are relocating to join our team #LI-NB1

• Sonova is an equal opportunity employer.

• We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

• Recruitment Fraud Warning

• We have become aware of fraudulent recruitment activities in which individuals falsely claim to represent Sonova or recruitment agencies acting on our behalf. These individuals may contact potential candidates by email, messaging services or other channels and may offer employment opportunities or recruitment-related services, such as CV preparation or review, in exchange for payment.

• Sonova will never ask candidates to pay fees or make payments as part of our recruitment process. We also do not require candidates to purchase recruitment, CV preparation, training or similar services as a condition of applying for or obtaining employment with us.

• Please exercise caution if you receive an unsolicited communication claiming to relate to a vacancy at Sonova, particularly if it requests payment, financial information or other sensitive personal information.

• If you are uncertain whether a recruitment communication is genuine, please verify the vacancy through our official careers page or contact us through the contact details published on our website.

• Sonova accepts no responsibility for fraudulent communications or transactions made by individuals or organisations falsely claiming to represent us.

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